And you thought that Cannes was just about sun, sand, booze, sex, ads and awards.
From Arnold’s Cannes: Fixing Advertising’s Talent Crisis Campaign website:
The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centered around the “Talent Crisis” in advertising. The crisis as he defines it revolves around improper training and under-appreciation of employees leading to long hours and massive turnover unbeknownst to upper management. These posters were placed around Cannes, in order to drive traffic to the event. They were also supported by postcards with the same creative.
Make sure you check out the poster series.