OK, what’s up? I’ve been putting my typing into writing the world’s greatest, smartest, must have book on agency pitching. Here is where things stand.
What is it: A real old-fashioned paperback book printed with ink and paper and eBook detailing the best practices for designing, writing and presenting new business pitches. It leverages my 30 years of participating in and leading new business pitches… and some deep seated attitude. It will also include my story of the world’s worst agency pitch for the global Adidas account when I was at Saatchi & Saatchi London. I’ll support the book with an active website that will include agency leader insights and tools that every agency can use to better mange their pitch development.
Reason for being: According to advertising agency staff, the process of creating a new business pitch sucks. Read my post, “Half Of Advertising Agency Staff Hates Pitching.” I think that poor pitch management dramatically reduces an agency’s odds of winning. (This is a “duh” right?)
Status: I’ve written about 27,000 words. Will add another 7,000. I’ll also include interviews with experts like agency search consultants, procurement experts, a lawyer on IP and one of the best creators of 3D leave behinds. I’ve started designing the book and its website.
Stay tuned. I hope to publish this spring.