I am speaking at a CEO conference today at the 4A’s (American Association of Advertising Agencies.) My presentation is on the Good, Bad and Ugly of how agencies use their websites, social media and other digital tools for business development. Should be interesting as agency websites are a great window into how they think and position themselves.
To give you a couple of examples of what I am taking about:
Good: Maybe the best social agency (certainly in terms of self promotion) Likeable Media
Really bad: Insane ad agency website home pages
If you are an ad agency and would like to see the presentation give me a shout.