Peter Levitan & Co.
The New Business of Advertising
Google Trends offers a sweet barometric look at the relationship between “advertising” and the growth of “social media” as search terms. While it shouldn’t be surprising that interest in social media continues to grow, I am a bit amazed at how fast it seems to be overtaking advertising.
I use this blog, LinkedIn, Twitter, Facebook (a recent addition), Pinterest (via my agency directory) and Google+ to promote my business. I stare at my stats to analyze what posts, subject categories, headlines and to determine when is the best time to post, pin and tweet.
Here is a sweet chart from SurePayroll on the best times to post. As you might imagine, there is devil in the details and your milage will vary based on your target market’s interests and behavior and how interesting your posts are.
In the interest of sharing, here is a list of my best read / performing blog posts during the past few months. All of these posts are found via a search engine optimized blog; my email newsletter list (sign up for it below); Twitter; LinkedIn; Facebook; my Pinterest agency directory website; guest posts; Reddit and a test I did using Outbrain (nice traffic but not well targeted.)
The Worst Advertising Agency Presentation post went somewhat viral across social media with a special thanks to Facebook. I suspect that the story resonated with the Saatchi & Saatchi and M&C Saatchi universes because it discusses a looser pitch for Adidas I did with Maurice and Charles Saatchi. It is an entertaining, if sad story.
How To Name Your Agency is clearly a hot topic for new and existing agencies. The majority of the other posts address my main topic: agency new business. Thank you SEO Gods.
Next: I am interested in seeing how the brand new 34 Advertising Agency Search Consultants post does in the coming weeks.
The Periodic Table Of Content Marketing from eConsultancy is an excellent graphical overview of the world of content marketing. It helps focus our attention on the most critical elements of building a powerful objectives-driven content marketing program including: strategy, format, content type, platforms, metrics, goals, sharing triggers and checklists.
My suggestion… print it out and refer to it weekly.
How do your future clients find you… or not? Here are 28 rather basic questions you should be asking yourself — often: [Read more…] about Is Your Advertising Agency New Business Invisible?
