Peter Levitan & Co.
The New Business of Advertising
The Periodic Table Of Content Marketing from eConsultancy is an excellent graphical overview of the world of content marketing. It helps focus our attention on the most critical elements of building a powerful objectives-driven content marketing program including: strategy, format, content type, platforms, metrics, goals, sharing triggers and checklists.
My suggestion… print it out and refer to it weekly.
Vivian Maier. Amazing story, photographs and documentary.
The website.
From Wikipedia:
Vivian Dorothea Maier (February 1, 1926 – April 21, 2009) was an American street photographer who was born in New York City and spent much of her childhood in France. After returning to the United States, she worked for approximately forty years as nanny in Chicago, Illinois. During those years, she took more than 150,000 photographs, primarily of people and architecture of New York, Chicago, Los Angeles, although she traveled and photographed worldwide.
Her photographs remained unknown and mostly undeveloped until they were discovered by a local Chicago historian and collector John Maloof in 2007. Following Maier’s death, her work began to receive critical acclaim. Her photographs have been exhibited throughout North America, Western Europe and Asia and featured in countless articles throughout the world. Her life and work have been the subject of several books and documentary films.
How do your future clients find you… or not? Here are 28 rather basic questions you should be asking yourself — often: [Read more…] about Is Your Advertising Agency New Business Invisible?
I haven’t seen this 1996 AdAge article in a loooong time. It is about my journey from Saatchi in SOHO to digital media in Jersey City.
I had an advertising exec friend read the manuscript of my new book on pitching* — its still being edited. She mentioned that I should add that advertising agencies should ASK for the deal when they are closing their presentation.
You know, ask for the order. I know that most agencies do not. Interesting, right?
Think about it… they responded to an RFI / then an RFP and then worked their tail off creating a super fine presentation. They delivered their best, smiled and walked out of the room without asking for the account. Most of the time, an agency thinks that their effort alone is serious proof that they want the business. Well, they are right. Any savvy client would realize that the agency is serious.
But, why not add a bit of passion to the end and politely ask for the the account? Or, as Zig Ziglar, one of the leading sales gurus says… A.A.F.T.O. Always ask for the order.
Need more sales inspiration? Here is a SlideShare presentation by Viru Nigam, an MBA student that I bet has spent more time on Ziglar’s sales techniques than most of us smart, cool agency folk. Take a look. Oh, slide 9 is all A.A.F.T.O.
[slideshare id=33435810&doc=theartofselling-140412001838-phpapp02]
*Oh, my book’s title:
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