Peter Levitan & Co.
The New Business of Advertising
Portland Oregon… Advertising Age, Creativity And Small Agencies Are Coming To Town In July
Advertising Age magazine and its on-line cousin, Creativity, will present their Small Agency Conference & Awards July 24-25 in Portland. This will be the fifth time the two publications have sponsored the conference and awards, directed at agencies in …
Read more from the source: Oregonian
The press take on Nick D’Aloisio and his sale of the news app Summly to Yahoo! for a reported $30,000,000 made big news because he is 17. He has much more going for him than just his age.
Watch this really inspiring interview with Nick on Charlie Rose. One of Nick’s main points is that he built Summly, which has been pulled off the iTunes store while its moved into Yahoo! land, as a tool to summerize the news (and soon more) for the small screen. Nick zeroed in on the insight that people under 25 are mobile-phone centric. They use their phones as their first screen, not the second and he built Summly for his kinsmen. The idea of phone-as-first-screen is a wonderful disrupter.
And, yes, there is more Nick… Here he is on Bloomberg. This interview is a bit more entertainment oriented.
While you are here, go here to see what I do.
Here is the point on agency positioning I make in my white paper “The 22 Most Valuable Lessons I learned While Running An Advertising Agency“:
Create an ad agency brand positioning that differentiates your agency from your competition.
Right, you’ve heard this one before. More importantly, have a true brand positioning – it’s really a sales proposition — that actively attracts and stimulates interest from the right new clients. This is the important part:
Just trying to find yet another new way to say “digital” or “full-service” agency isn’t good enough – and it’s really difficult to find a new way to say the same old, and generally non-competitive thing.
Instead, it might be time to think through some agency of the future scenarios and new business models that will more effectively get you to that truly distinctive and compelling sales proposition.
It’s a rather important point. But, the crazy bit is that virtually every advertising agency knows this but can’t actually squeak out a truly distinctive positioning. I couldn’t make this point any better than this funny / scary video abut the agency Schlock & Ho. I seem to stumble upon once year but can’t figure out who did it. Do you know?
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Hello: Agency CEO’s or wannabe CEO’s take me up on my Corleone Offer if you want to grow your agency.
I woke up, read my mail and saw these three quotes in an eMarketer email. They got me thinking fast.
You are an advertising agency. You worry about how to be digitally relevant in the next couple of years — or perish. Here are just three quotes from eMarketer that can act as thought starters. if these don’t start your mind, maybe its time to, um, bail?
By 2016 nearly a quarter of the world will be using location based services.
US online video ad spending will nearly triple in the next four years.
43 million Americans convert to using smart phones every minute.
If you need one more idea, another path to agency success lies in the following eMarketer chart. And, no it isn’t rushing onto the Facebook or Twitter scrum.
