Peter Levitan & Co.
The New Business of Advertising
“Interesting” look at search interest over time for two of our favorite terms… Advertising is red and social media is blue. I think that the colors should be switched. “Advertising” is feeling a bit blue.
->Hello:
Agency CEO’s or wannabe CEO’s, take me up on my Corleone Offer if you want to grow your agency.
See the RED copy below for the update from Goodby. Funny!
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I am finishing “Good, Bad & Ugly”, a presentation on advertising agency websites for the 4A’s. I’ve got a couple of bads and will write about them soon. But, I need to share this BAD with you right now.
It’s hard for me to believe that a few advertising and digital agencies have Coming Soon home pages. Coming Soon…?! How can they fuckin do this? It is really insane and lame. What poor brand imaging. Does it mean that they couldn’t come up with a real creative solution or even some patience as they build their new website?
So, are there any famous agencies doing this? How about Goodby Silverstein & Partners?
Get this… their current site is Coming Soon and so was their 2003 version. I call them the king of Coming Sooners. Here are the home pages. First the 2003 version and then today’s (as of 4.19.13)
Now all you have to do is check out this blog post… 13 Free Big Data Tools For Advertising Agency New Business.
Advertising agencies ask…. “How can we look / sound / act different that the other 4,000 agencies?” Well, why not become the “Six Second Agency”?
Business Insider reports that “Nissan Says A 6-Second Vine Might Have Been Better Than Its 30-Second Commercial”
Would certain commercials be better if they were condensed into 6-second Vine videos?
In October 2012, Nissan released a TV spot in which a mid-level accounts guy gets mistaken for a high ranking executive after he gives his boss a ride in his Sentra.
Then a consumer edited the 30-second ad down to six.
Nissan then posted on Vine, “Hey @ellencmayfield you’re on to something. Maybe we only needed 6 secs of airtime for the Carpool ad. :)”
I wouldn’t be surprised if the six-second Vine got more attention that the TV commercial. Why?
Here is what I’d do if I still had my agency:
If it works, great. If not, hey you just had some inexpensive fun, your employees will think you are cool and your clients (at least the savvy ones) will smile and be glad that they are working with such a smart agency.
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There is a 78% chance that you loved what you just read. So, go here, read my Corleone offer and call me if you are an agency CEO or want to be someday.
I’ve been surprised at how few advertising agencies use Twitter’s Vine for agency promotion. What gives? It fits in well… ad guys have smart phones, have ADD which works for Vine’s 6 second videos and the ECD’s all want to be movie directors.
While a lot of brands have Vine accounts, a relatively small percentage of them have been using them particularly effectively, if at all. Here are 5 brands that have made an effort; attempting to d…
Read more from the source: theawsc.com
Wieden+Kennedy (like who else) launches new TV for Facebook Home. As usual, a sweet TV spot. But, am I the only person that does not need to be digitally connected to all of my friends all of the time? I guess it dosen’t matter when you are starting with a user base of 1.06 monthly users.
The social network is using a combination of ads on its own site and TV commercials to pitch its new Facebook Home software.
Read more from the source: allthingsd.com