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“The Levitan Pitch” Ad Agency Book Video

Peter · January 23, 2015 · Leave a Comment

“The Levitan Pitch” Ad Agency Book Author Video — On Amazon

I’ve written and talked about why and how your ad agency should write a book. You can see my presentation “The Agency Book. From Idea To Published In 6 Months” below.

In the presentation I mention that video is a great way to promote your agency-built book and that the video can go up on your author page on Amazon (very easy to do.) You can see how it fits in right HERE. But, to make your life easier, I put the video below.

As I discussed in the presentation, interviews are a great way to create lots of content – easily. In fact, my author video is an interview I set up with my friend Rebecca Armstrong, the leader of Portland’s ad agency North. The whole experience took about 45 minutes and it was done in one take. Again, very easy.

Here is my SlideShare presentation.

Yes, You Can Write and Publish A Business Book in 6 Months from Peter Levitan & Co.

The Video: How To Write An Advertising Agency Book

Peter · December 8, 2014 · Leave a Comment

My HubSpot Inbound Conference Video: “The Advertising Agency Book – From Idea To Publication in 6 Months”

Here is a video of the talk I gave at HubSpot’s Inbound 2014 conference. Watch my presentation to find out how to write an advertising agency book by mid 2015. Yes, you can do it.

The video will show you how to get a good head start on adding this special arrow to your new business quiver. I discuss the multiple benefits of writing a book; that it can be done relatively quickly (I wrote my 65,000 word The Levitan Pitch, Buy This Book. Win More Pitches. in less than 6 months); how the book will drive your thought-leadership program and how your agency is particularly well set up and well endowed to get a great business-building book out the door.

Writing is a good thing

As I’ve written before: I got the speaking gig at Inbound 2014 because I write for HubSpot’s Agency Post. Using thought leadership to gain broad awareness of your agency is, well, its a very good thing. Here’s my earlier post on the value of guest posting: “Why I Guest post On Agency Post.”

Here is my dedicated post on writing an advertising agency book and how it can be used for new business outreach. The post includes the PowerPoint presentation I used in the following video.

To help you find the gems in the 30 minute talk, I’ve put some highlights below.