advertising

At 4A’s Presenting About Ad Agency Websites

Peter · May 23, 2013 · Leave a Comment

I am speaking at a CEO conference today at the 4A’s (American Association of Advertising Agencies.) My presentation is on the Good, Bad and Ugly of how agencies use their websites, social media and other digital tools for business development. Should be interesting as agency websites are a great window into how they think and position themselves.

To give you a couple of examples of what I am taking about:

Good: Maybe the best social agency (certainly in terms of self promotion) Likeable Media

Really bad: Insane ad agency website home pages

If you are an ad agency and would like to see the presentation give me a shout.

The Most Fabulous Advertising Agency Website

Peter · May 21, 2013 · Leave a Comment

I’ve updated this older post about The Most Fabulous Advertising Agency Website because KesselsKrammer does not change their website on a monthly basis anymore. However, they do love their past, their somewhat crazy endeavor, by having this link to their website archives on their current website. Go here to see the old websites.

Why do I love this approach to website design? It’s kinetic. It is (was) unignorable. It has a life. It made me want to go back to the KesselsKrammer website over and over. How many of your advertising agency website visitors are repeat visitors? Sorry, most are not rushing back to read your latest blog post.

Opinionated? Me? I recently (2017) wrote about how to build the Best Advertising Agency Website. One that will act like a 24/7 sales tool. Isn’t that what you want? Check it out.

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My Original Post:

Finally, an ad agency website that delivers a very important message. Just keep refreshing KesselsKrammer’s home page. This is, without question, well, um, a unique (understatement) advertising agency website. Clearly, these Amsterdamians are more stoned that you are.

Take a look… Lots more advertising agencies in the world’s most incredible advertising agency directory.

Ad Agency CEO’s: 1 Facebook Reason To Pay Attention To Mobile

Peter · May 2, 2013 · Leave a Comment

I’ve written about how ad agencies, and digital agencies for that matter, need to move into mobile much faster.

A Wall Street Journal article on Facebook’s growth, “Facebook’s Hard Desk Job”, reported that Facebook is seeing phenomenal growth in mobile advertising (from $0 to $374 million in the 1st quarter — this kinda amazing factoid hammers last year’s fear that Facebook was missing the mobile parade.)

But, the point that really is the wake up call for agencies is that Facebook U.S. saw a decline from 153 million unique traditional computer visitors to 142 million during the same time period. Think about it… Facebook saw a DECLINE in uniques from the desktop.

What to do Ms. Agency CEO? If I were running an agency I’d be dialing up my mobile chops. Get this… we’ve moved from worrying about Internet advertising killing traditional to mobile killing everything in a blink.

Need more info… From Comscore:

4 Insane Advertising Agency Home Pages

Peter · April 30, 2013 · Leave a Comment

I’ve been studying advertising, branding and digital agency websites using my Pinterest Advertising Agency Directory. I’ll be writing about my findings over the next few weeks.

Let’s Start With Insanity?

Here are 4 local and international agency home pages that are insane. Can you imagine an agency that is in the business of branding and digital marketing — and being creative — having a home page that announces: “Coming Soon?”

Allow me to state my somewhat obvious (but not apparently to some agencies) POV.

An existing agency should never, under any circumstances, have a Coming Soon home page. Visitors will come, see that you have nothing to say, have no creative approach to transitioning from one site to another and will split fast. Will they ever come back? Are they going to keep coming back to see if and when you’ve finally launced the new home page? My bet is not often and maybe never.

One more obvious point, this is not a good thing for your new business program.

The solution: be patient and wait until you make any changes until you’ve designed the new home page ready to go. Here is my little secret. I guarantee that no one is wondering when you are going to update your website. So, sit tight and live with what you have intill you are ready to relaunch. tell your CEO or ECD to chill.

Here are the 4 agencies. I’ll end with my “favorite” serial Coming Soon home page agency and, interestingly, its a big one:

Carrot Creative. This is a savvy digital agency. What’s up?

TBWA/LONDON, a rather large agency, OK a very big agency with clients like Nissan, Absolute and GSK, had the Coming Soon page on your left up for at least a couple of months.

Baron & Company. A Bellingham Washington agency with the tagline, “Technically Creative.”

Goodby Silverstein & Partners. Get this… the first Coming Soon page is from April 2013 and the second is from 2003. Yikes, these guys are repeat offenders.

30% Of Advertising Employees Will Leave In 12 Months

Peter · April 24, 2013 · 1 Comment

And you thought that Cannes was just about sun, sand, booze, sex, ads and awards.

From Arnold’s Cannes: Fixing Advertising’s Talent Crisis Campaign website:

The purpose of this campaign was to advertise a speech given by Arnold Worldwide Global CEO Andrew Benett, centered around the “Talent Crisis” in advertising. The crisis as he defines it revolves around improper training and under-appreciation of employees leading to long hours and massive turnover unbeknownst to upper management. These posters were placed around Cannes, in order to drive traffic to the event. They were also supported by postcards with the same creative.

Make sure you check out the poster series.