Search Results for: pitch

3 Ways for Floundering Advertising Agencies to Find Growth

Peter · May 3, 2013 · Leave a Comment

Hubspot’s article “3 Ways for Floundering Agencies to Find Growth” is mighty fine take on how agencies need to act if they want to grow care of a guest post by Agency Post’s Jamie Oetting.

Jamie highlights three areas for agency concentration.

Find A Focus. Being everything to everyone (an agency malaise) is as far as being single-minded (a point pitched to agency clients) as possible.

Invest In Education. Training your employees is a very good thing. It, well, educates them (and you agency manager too) and should make them more loyal.

Acquire More New Business Strategically. Having a new business plan and systematic approach is critical to keeping the agency shark swimming forward. Or, else. Oh, and I’m quoted inside.

Demolicious. A Portland Digital Event. Where Were The Ad Agencies?

Peter · April 9, 2013 · Leave a Comment

I went to the Portland’s Demolicious last week. There was a room full of digerati (do we still use that term), five tech companies that were each given 5 minutes to pitch their business ideas and four more that were given a fast-paced 1-minute to pitch their ideas. It worked great: beer + smart people + a nice room-buzz.

Go to the website to see the winner GlobeSherpa, a public transportation mobile app that’s now in action here in Portland.

Personally, I was most dazzled by the app Show Of Hands, one of the 1-minute presenters. From their Website…

We collect (anonymously) and share (transparently) public opinion. Every single day.

Show of Hands was launched in 2009 as a free iPhone app with the goal of asking simple questions that can lead to mind-blowing insights. We allow users to sign-up anonymously using their mobile phones, and vote on a few poll questions each day. Poll topics are kept diverse – variety is the spice of life! Along with their opinions on these poll topics, we collect optional demographic information from our users – and this info is what really powers the fun. After voting on each poll question, every user can see the full real-time poll results, displayed geographically or by a variety of demographic filters including gender, age, income, and political party. Users can also comment on each question, which can lead to some of the more intelligent (sometimes) and humorous (often) discussion forums on the internet. 20 million votes later, we are just getting started.

I spoke with Tony Bacos, Show Of Hands’ leader today and asked if the advertising world had discovered his app. I hate to say this, but, P&G has found him but it dosen’t look like the advertising agency world has. Why not? And, why weren’t there any agency folks at the event? As I have written (ranted) before…. Why aren’t more agency people curious?

I have a few more opinions and advice for the advertising world.

Facebook Begins Big Advertising Blitz To Tout Its New Android “Home”

Peter · April 8, 2013 ·

Wieden+Kennedy (like who else) launches new TV for Facebook Home. As usual, a sweet TV spot. But, am I the only person that does not need to be digitally connected to all of my friends all of the time? I guess it dosen’t matter when you are starting with a user base of 1.06 monthly users.

The social network is using a combination of ads on its own site and TV commercials to pitch its new Facebook Home software.

Read more from the source: allthingsd.com

The World’s Fastest Agency: Advertising Agency Of The Week

Peter · March 19, 2013 · Leave a Comment

Either bull shit or brilliant. We’ll see. But, what it is… is…. f*cking smart. In our world of ad and digital agency sameness, same agency services, pitch, cute names, social media “expertise”, we now have the World’s Fastest Agency. An “idea” agency with a differentiated brand proposition — and edge. How refreshing.

The drill: Deliver services in our world of instant marketing by building a network of creatives that delivers rapid turnaround marketing. Rapid? You remember the Oreo Super Bowl real-time marketing event. Rapid as in virtually instant. Here is what the World’s Fastest Agency says about themselves in a press release:

World’s Fastest Agency is a new kind of marketing and communications agency.

From briefing to a creative solution within 24 hours, WFA helps time-pressured clients keep pace with the lightning fast 24/7 global media and social culture.

Clients can say goodbye to 100-page PowerPoint decks, meetings, weeks of fee negotiation, countless emails, more meetings, lunch, meetings, scope of work to-ing and fro-ing, meetings, more emails, Q&A sessions, tissue meetings, inaudible conference call, pitch, feedback, feedback on the feedback, re-briefing, re-pitching, another meeting, more feedback, focus groups, another meeting, more emails….

And on their website they offer this compelling promise:

WFA helps time-pressured clients keep pace with the lightening fast 24/7 global media and social culture.

Here is the process and, yes folks, pricing.

Note that they are inexpensive at $999 and fast. Two of those three things that clients want. The other? Great work. My bet is that guys are smart enough to be able to deliver all three. The Holy Grail!

See other Advertising Agency of the Week thoughts here.