How To Position An Advertising Agency
I will say this quickly because you know that I have been hammering the point of agency ‘sameness’ for a couple of years: ad agencies do not know how to create a distinctive brand positioning for their agency. You can read lots of my blog posts on agency positioning right here.
A Well Positioned ‘Advertising’ Agency
Portland’s The Good is a agency that has been honing its positioning for the past 18 months. They pay very close attention to what their clients and the market needs and have adjusted their skills, messaging and marketing to deliver a very clear brand statement. Being this clear, is scary for most agencies who would rather live in the somewhat amorphous land of ‘full-service’ and ‘digital.’ Here it what they say on their website. Pay close attention to how they express their positioning and their word choice. [Read more…] about Finally: How To Position An Advertising Agency