Uncategorized

Steven Wright on Letterman: 1990. Yes, he is a bit droll. But, he is the best droller.

I’ve Been Looking At My Network And Its Inbound and Outbound Marketing Potential.

Why? I am going to be marketing my new book in September. The book is about the art and science of pitching for advertising, digital, design and PR agencies. However, the essence of the book will be useful to the very broad B2B market. We all sit in rooms trying to sell something and we all make the right and wrong sales related moves. The book is designed to call these mistakes and opportunities out and immediatly grow your odds of success.

I will be employing both inbound (think of this blog) and outbound (think email marketing) to reach my target audiences.

Some numbers: 5,245 and on, and on….

[Read more…] about Interesting Inbound And Outbound Marketing Numbers

 

It’s time to get your advertising agency new business program in gear.

That means: deliver a bold brand position / write a strategic plan / do inbound and outbound marketing. And, do this with consistency. The good news is that you will jump ahead of your competition and next July you will be spending two weeks in an Airbnb house in the south of France.

2014 = $

Oh, the other very good reason to go for it is that budgets will go up. And, if you are smart about your messaging, you will take advantage of the nascent mobile marketing opportunity. Here is everything you need to make sure that you make it happen… read this smart infographic from Chicago’s digital agency Brickfish. Oh, and watch how they are gaining awareness for their agency by delivering this information to the universe. Are you out there?

Manhattans, tequila, Oregon’s finest. And the Stones.