Peter Levitan & Co.
The New Business of Advertising
Like you, I was saddened to hear of Bowie’s death. It was particularly hard since I had listened to his latest album that morning c/o Spotify. It’s another good / smart / thought-provoking one.
Lot’s been written this week. But, we all love infographics (or, at least, we did last year) — so, here is one that explains Bowie’s career. It is from the Economist’s obit.
I started blogging a few years ago to help promote my ad agency Citrus. We were early and, I have to admit, the blog world was a bit less crowded in the mid-2000’s. Today with over 3,000 marketing services blogs, agency blogs have to work a lot harder and smarter. I’ve tried to do just that here.
To commemorate this personal milestone, I want to make sure that this 500th post is highly valuable to my readership – that’s you. After I ramble a bit about what I think are some of my most useful advertising agency insights, I am going to discuss the essentials of my blogging system as a final point. This system works for me as virtually all of my business leads come from this blog as well as LinkedIn, Twitter, Slideshare and guest posting which are tied into the blog. These social media actions are directed by very clear objectives and are focused on targeting ‘you’ via the use of personas. I can tell you that, if used correctly, social media is a highly effective inbound marketing platform. But, you know that.
I believe that many of my past posts have provided value since they have been read over 159,000 times, have been shared across the web and, most importantly, drive those sweet incoming leads from agencies (hopefully like yours) that are looking for growth strategies.
As you’ll see, my second most read post at over 9,000! covers the worst advertising pitch and presentation ever.
“The Worst Advertising Agency Presentation – Ever” is about a Saatchi & Saatchi pitch debacle and was one of the reasons I wrote my book on how to run winning pitches. The outcome of this botched pitch was that Saatchi did not win the global Adidas account and I didn’t get to run the account from my very own Saatchi sports agency. Go ahead, buy the book to see all of our mistakes and how to avoid them from Amazon here.
The worst ever pitch blog post is also the reason I put the word Saatchi in this headline. “Saatchi” is serious blog post headline click bait. More on click bait, or better yet, targeted keyword rich blog headlines a bit later.
The Post: The Worst Advertising Agency Presentation – Ever [Read more…] about My 500th & Most Valuable Advertising Blog Post About Saatchi
So like I’m starting to re-study Spanish. Heading to Sayulita for XMAS with the family and moving to Mexico in 2016. Why not? I can work from anywhere and the time zone is right on.
Aterciopelados (English: The Velvety Ones), also referred to as Los Aterciopelados on some albums and other promotional materials, are a rock band from Colombia. Led by Andrea Echeverri and Héctor Buitrago, they have been one of the first rock bands from Colombia to gain international notice and they are among the country’s top groups. Their music fuses rock with a variety of Colombian and Latin American musical traditions. Time magazine wrote that “Aterciopelados’s true skill lies in its ability to take north-of-the-border musical styles…and breathe new life into them, all while giving them a distinctly Colombian sheen.”
I say: Digo, visita este video y cavar a su sonido. Perfecto para un fin de semana de otoño.
That is the headline from an article in the Expresss about a London billboard falling on a woman (who was OK, I think.)
From the article (and why don’t they say who’s billboard it was)? Fast food boards are the heaviest.
Witnesses heard a “thunderous noise” as the heavy metal and wooden advertising hoarding fell from the side of a building to collapse on top of a woman, aged in her thirties.
Emergency servicesrushed the woman to hospital with multiple injuries following the horror smash in Tooting, south west London.
Passersby said the billboard fell up to 20 feet onto the woman.
Abi Kasipillai witnessed the aftermath of the collapsed billboard.
She said: “I just heard the billboard had fallen on a lady when I walked past.” A number of ambulances, as well as a fire crew, responded to the incident, but it is believed she was stuck under the board for some time.
Sly Memorial DayHey, I get it. The demographics of YouTube skew young. And, I’d imagine that YouTube might even skew older that other video services. But, only 1.2 million views for Oakland’s best? 5 million for Barry… ?
But… I am thinking that parents HAVE to set their kids up. In this case Sly…
Yeah, I saw Sly on St Marks Street.
https://www.youtube.com/watch?v=6Ptrc2cWRxU