Tag Archives: social media

Expedia And Sales Chutzpah

A Lesson From Expedia On Sales Chutzpah OK, we all have bad customer service experiences. I get it. But when the bad experiences go across four Expedia service phone conversations (that lasted about three plus hours over two days) and another six back and forth Twitter direct tweets and the customer who is spending over $5,000 on […]

Surprise: Inbound Marketing Works

Inbound Marketing Works Some inbound marketing tips about half way down. But, ya know, I just gotta start with a story. OK, no big surprise here… I just have to say it. Inbound marketing does work. Why am I bringing up this subject that you probably think about every day? Because I have been starting […]

Inbound Marketing Works

Inbound Marketing Delivers Inbound New Business OK, not big news here: inbound marketing works. But, in the interest of sharing, I’d just like to say it works for me big time and how it does that. A couple of weeks ago I sensed that the number of high-octane inbound inquiries was falling off. I usually […]

Advertising Agency Business Development Timing

Is Your Advertising Agency Good At Timing? This might be the most important advertising agency business development blog post you will ever read. It is all about timing. And, it discusses an oh so simple solution. Why? Because if there is any one thing that advertising agencies of all sizes do not do when it […]

How to Build A Winning Advertising Agency New Business Program

This is an UPDATE of 2016’s “How to Build A Winning Advertising Agency New Business Program” blog post. By the way, this post currently has over 28,000 views. The post’s popularity is due to, I think three key reasons: 1. It meets a major advertising agency need – how to build a winning new business plan; 2. […]