Category Archives: Personal Branding

Does Your Advertising Agency Use Interpersonal Chemistry To Win New Business?

Interpersonal Chemistry Is A Critical Factor In Winning New Advertising Accounts So, you want to win that new account for your advertising agency. A critical factor to get to GO is to build interpersonal chemistry between you and your prospective client. Here are some insights from my book on pitching and an interview with a leader […]

San Miguel de Allende Favors Are Good

Favors Are Good – Favores Están Bien I live in San Miguel de Allende Mexico. It’s a very famous town these days thanks to articles like this #1 city in the world kinda crazy thing from Travel & Leisure.  I guess that this is a good thing, a favor to us, but hey, the Centro traffic can […]

Does Your Thought Leadership Kick Ass?

To Be Unignorable, Kick Some Thought Leadership Ass If you are one of my clients, you have heard me talk about how to be unignorable. That means, do not be ignorable. Which means, do not put forth me-to thought leadership content (copy, videos, podcasts, white papers, books and on and on) that can be easily […]

The Biggest Content Marketing Secret

And Ladies and Gentlemen…. The Biggest Content Marketing Secret Ready, set, go. Shh… Here is the big content marketing secret to delivering brilliant insights, mucho content and a simple way of making you look real smart. Creating relevant content every week is a bitch for small and medium sized advertising, digital, PR and whateva agencies. The […]

Photographs Vs. Brilliant Business Development Insights

No Brilliant Business Development Insights Today Too busy to pontificate (or bore you) – I am moving homes in Mexico. Going from my one-year rental to my newly built house in the Guadalupe Colonia in San Miguel de Allende. Guadalupe is known for its murals and tranquil vibe. So to pass the time, here are some photographs […]