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Advertising Agencies: Follow The Money: Social, Mobile, Video

Peter · August 19, 2013 · Leave a Comment

marketers use of ad platformsFrom the land of “you know” this, comes a reinforcing eMarketer article and graphic showing you where the marketing / advertising budgets are going and you know what’s coming… I say follow the money.

Wow, so many opportunities for your agency to: build out social media, mobile and video expertise; so many opportunities to recalibrate your brand positioning and sales proposition. So, are you? I got to go WTF if you aren’t.

 

My Blog & SEO & Traffic & Incoming Leads

Peter · August 15, 2013 · 1 Comment

A friend asked me what words and phrases were used in the past week to find my website via search engines (mostly Google.)

So, just for SEO edification and to show you that I have my Keyword strategy down, here is what my blog activity looks like. As you might expect, some visits have turned into leads and some into assignments for my business development consultation.

If you are wondering what the term “Talking” is all about… go here.

Search Views
talking 87
peter levitan 43
zillow 21
advertising agency business plan 20
linkedin app 19
business plan for advertising agency 17
advertising agency business model 17
people talking 14
ad agency business plan 14
ad agencies on vine 10
business plan advertising agency 9
how to get new business in advertising 9
ad agency new business development 8
ad agency new business 7
ad agency business development 7
advertising agency new business plan 5
advertising agency business development 5
digital agency business plan 4
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ad agency business development strategies 4
advertising agency it outsourcing 4
positioning advertising agency 4
marketing agency business plan 4
creative agency business plan 3
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how does an advertising agency market for new clients? 3
advertising agency pinterest 3
new advertising agency business model 3
business development plan advertising agency 3
peter a levitan 3
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mobile advertising agency 3
software for advertising agency new business 3
is an advertising company a good business? 3
business development plan for an advertising agency 3
what companies outsource their advertising? 3
developing new ad agency sales 3
somersby cider 3
advertising agency new business 3
541-419-2309 3
best social media agency 3
business development in advertising agencies 3
agency positioning 3
steve klinetobe portland 3
ad agencies on pinterest 2
advertising agencies app developers 2
agencies like wexley school for girls 2
design agency business plan 2
zillow.com 2
business development for advertising agencies 2
advertising and design agency business plans 2
how to build an advertising agency 2
talk image 2
business plan digital agancy 2
talking people 2
babyboom generation 2
how to do a sales business plan for digital advertising agency 2
digital agency business plan template 2
somersby apple 2
nissan vine commercial 2
how to get more business in advertising 2
advertising agency importance to business 2
isuzu sex 2
elements of advertising 2
advertising agencies business plan 2
pinterest for advertising agencies 2
billionaires in ad agency 2
some business model for advertising agency 2
booz allen hamilton leagas delaney 2
agencies new business consultants 2
vine as an advertising tool 2
ad agencies on instagram 2
widelux 2
how to build an advertising agency client list 2
advertising agency business plans 2
building the new ad agency 2
marketing agency for zillow 2
talk 2
ad agency vines 2
new business development for advertising agencies 2
average savings for age 55-64 is $65,000 2
business plan digital agency

Why Bezos Is Good For Advertising

Peter · August 7, 2013 · Leave a Comment

I worked in the newspaper industry for five years from 1995 to 2000. I started the online newspaper New Jersey Online for Advance Internet which went on to use our blueprint to build an additional 10 online entities across the U.S. (Note, I am not responsible for the design of the current website.)

I was hired by Jeff Jarvis who knows more about the business of newspapers and online newspapers that anyone in the industry. So, when I heard about Jeff Bezos buying the Washington Post, I immediately headed over to Jeff’s well-read blog, “Buzz Machine.” While Jeff hasn’t really weighed in in-depth yet, he will and I am going to follow his evolving views on this purchase. As you can see from his “Hot Off The Presses” blog post, he is “hopeful.” I am too. As an early internet publisher, I watched Bezos build Amazon starting in 1995. It was a very exciting time to watch this visionary.

I think that newspapers which have been run by ossified old white men who couldn’t get out of the way of Craigslist and all the other revenue killers, can now sit on the sidelines and watch a real leader move paper-based and online newspapers to the next level.

This will be good for the advertising industry as well.

I think that paper newspapers will be around for the next few years (my bet not much more than an additional ten.) They will continue to play a big role in our local news ecosystem as they have always provided a powerful daily platform for local advertising which online advertising hasn’t yet replaced. Many have pointed out that the Amazon machine has hastened the demise of the local retailer. That may be true. But, local retail has also been hurt by the slow death of local advertising options. Bezos may just be the guy to reverse that trend.

For another take on the Post, head over to Jason Calacanis’ piece, “Why Jeff Bezos Bought The Washing Post Six-Theories.” .

Why Are These Indian Programmers Protesting?

Peter · May 19, 2013 · Leave a Comment

indianoutrage (1)These are Indian programmers. Why are they so pissed off?

I think only savvy SEO geeks get it. What they’d GET would shock most people in the advertising business. Dig?

If not, I’ll let you know soon.

Regardless, here…

Is Likeable Media The Best Social Media Agency?

Peter · May 6, 2013 · Leave a Comment

Likeable is a Good Thing.

About — likeable mediaI just wrote a blog post for Agency Post on the social media agency Likeable Media. I like Likeable media because they make themselves so likeable. Most agencies don’t try that hard at being liked. Personally, I think that you can project a professional image and be liked at the same time. It’s so social.

Likeable has a very strategic approach to how they present the agency and its messaging across what seems to be every social media channel. As I write in the post…

I’ve liked watching Likeable for the past seven years because it aggressively walks the social media walk. I view them as an instructive benchmark for how an agency should be using integrated social media as a high-energy business development platform.

If you need some proof of their success, Likeable’s Alexa website ranking (lower is better) is 89,889, while BBDO’s is 256,867 and Saatchi & Saatchi’s is 185,871. Both agencies are decades older than Likeable.

In addition to having a very well-developed agency story (its, yes, Likeable, cute and memorable in a very sweet human way that’s rare for agencies), Likeable is everywhere:

SlideShare (67 SlideShares)

Facebook (32,000 Likes)

YouTube (137,000 views)

Pinterest (2 Pinterest sites)

Tumblr.

Google+ (a rather Google friendly social tool that most agencies ignore)

Twitter (29,000 Followers)

Vine

iTunes

On their website with their active Blog and White Papers

Even Amazon where they sell their two social media best sellers

You can find out about even more things that I like by talking with me. Just click here for my Vito Corleone offer.

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