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13 Free Big Data Tools For Advertising Agency New Business

Peter · March 30, 2021 · 4 Comments

advertising agency new businessI misnamed this 2013 blog post. “13 Free Big Data Tools For Advertising Agency New Business.” It should have been named “You are driving marketing directors and potential future clients insane. Here is how to do outbound (ABM) marketing that grabs attention.” Y’all have to get past sending so much ignorable advertising agency new business development messaging.

Talk with any CMO or marketing director or company owner and they will tell you that they receive buckets of incoming business development messages and content from advertising and digital agencies – every week.

The barrage of often ignorable incoming includes these delivery systems: [Read more…] about 13 Free Big Data Tools For Advertising Agency New Business

Why Clients Fire Advertising Agencies

Peter · December 8, 2014 · Leave a Comment

Why Do Clients Fire Advertising Agencies?

firedTake a read of the SoDA Report below which includes an expert opinion on the subject of why clients fire their agencies and other subjects that will help you keep your clients happy and make you smarter than the agency next door.

Oh, why do advertising and digital agencies get hired and fired? A key reason for getting fired (other than the new Marketing Director’s need to look active; and an agency’s failure to keep up with the rapid pace of change) is very often the very same reason clients hire agencies in the first place…

It has a lot to do with interpersonal chemistry according to Darren Woolley of Australia’s TrinityP3, a leading global advertising agency search consultant and client advisor. I love this point: “It’s all about the relationship.”

Darren is also one of the most valuable contributors to my book on pitching… You can read one of my two interviews with him on the client mind-set and how to win more pitches in an earlier post right here. [Read more…] about Why Clients Fire Advertising Agencies

Maybe Skype Should Work On Its UI First – Pre Doing Commercials

Peter · November 12, 2013 · Leave a Comment

I use Skype everyday for business. I have clients on four continents. Skype works. However, the UI sucks.

But, in the meantime, while I hope they fix the UI… here is their marketing in action.

Is it great? Sweet and a bit obvious. And… Not as great as this… (But, remember Skype is a Microsoft company.)

https://www.youtube.com/watch?v=1atWyPqXY18

 

Shit, I Thought I Owned “P”

Peter · September 6, 2013 · Leave a Comment

PL Logo_whitetype_hiNow, I am really pissed off. Its like a slap in my mama’s face. I thought that I owned the letter “P”. But, noooo. Seems like Path and Pinterest are gonna battle it out says TechCrunch. Damn, I just don’t have the lawyer ca$h to keep in this game.

Pinterest And Path To Battle Over Letter “P” Logo Trademark | TechCrunch 2013-09-06 20-59-26

Social Media = Advertising Insanity

Peter · September 6, 2013 · Leave a Comment

Just for the hell of it, I remind you that having Internet startups play in the social media & advertising sandbox is getting INSANE!

The good: they have given ad agencies more ways to make money.

The bad: they have given ad agencies more ways to lower profitability.

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