Peter Levitan & Co.
The New Business of Advertising
An idea… all ad agency CEO’s should learn how to place a Google Ad, Facebook Ad and build a smart phone app. It’s time for them to step up to understanding the digital world before it eats them.
Whether you’re building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way…
Read more from the source: creativebloq.com
From Olli Siebelt… integrated digital production… Don’t miss *
“Best Places to Retire” is one of those standard go-to magazine and website articles designed to capture the dreams of Baby Boomers. I get it. They usually include a mix of criteria like cost-of-living; climate; the economy; health care; recreation and occasionally culture.
Me? I need culture. I need intellectual stimulation not another discussion about someone’s daily hike. Here is a story. I was crossing Broadway on New York’s upper west side a few years ago and stopped to talk with an elderly woman sitting on a bench on the strip that divided the roadway. I asked her why she lives in New York. She said, “I feel free because I can get anywhere on buses or hop in a cab; I can have food and wine delivered right to my door; I have hundreds of restaurants to choose from; the best bagels in the world; the best medical care; I am surrounded by people and energy; I can go to Lincoln Center, the opera, museums, plays all at a discount and people like you stop to talk. Why would I live anywhere else?” By the way, Selma had one big advantage… she lives in a rent control apartment.
You know what? New York is NEVER listed as a best place to live in these articles. Not in US News, Forbes, CNNMoney, CBS News or AARP. What’s up with this? I mean, does living in Utah sound enticing? Guess what? It makes some lists? Have you ever been to Provo? In the winter? Tried to buy a bagel?
OK, New York and a couple of other major cultural centers do make a list. In this case on a smart website from the Milkin Institute’s Best Cities for Successful Aging. Check it out.
I am busy publishing my book as an eBook in Amazon’s KDP program and as a print-on-demand paperback using its CreateSpace platform. Down to the final details.
As part of the launch, I have written a 5,000 word white paper on my publishing process to help other fledgling authors give birth to their first book. I’ll get the paper up on the website in a couple of days. In the meantime, I cannot stress enough that we are experiencing an explosion in self-published books. Here are a couple of related facts:
According to the PEW Research Center’s Internet & American Life Project For Research: “As of February 2012, 21% of Americans had read an eBook, and that owners of e-readers read an average of eight books a year more than people without the devices (24 vs. 16).”
The New York Times reported “According to a recent survey, 81 percent of people feel that they have a book in them…and should write it.” If you do the math, that represents over 200 million people in the U.S. who want to write a book in their lifetime.
Add the ease and low cost of self-publishing to the 200 million and you see why eBook revenues will soar. Here are some statistics.
A picture is worth… well, you know the rest. We are inundated these days. Yes, I am an abuser and am doing so right here in this post for good reason.