I did… Nice to see LinkedIn making some changes.
And, I used the new Premium Account Keyword feature to get new keyword suggestions. Just click on edit and then edit summary.
Peter · · Leave a Comment
Peter · · Leave a Comment
Months ago I wrote about agencies that use an “Under Construction” message on their website’s front page. I see no excuse for this. None, zero, zip.
I just read an Adage article about Acme Idea Co. resigning the Duracell account. I haven’t see what Acme has been doing for awhile so I went to their website. This is what I found.
Why stop marketing?
Why not find a slightly more creative way to transition (I assume they are.)
Why look lame?
A piece of advice: Never, ever go Under Construction or Coming Soon. Its a bad idea.
Peter · · Leave a Comment
The June ’14 issue of WIRED reports that “normcore” is a jargon word to watch. Normcore is so vanilla that it reminds me of at least 50% of the advertising agencies. That’s all agencies. Here is WIRED’s definition.
Averageness as a personal style. The apotheosis of anti-fashion, being normcore entails blending in – wearing a baseball cap to the ballpark and a velvet suit to the disco – and always acting like you’re totally into whatever you happen to be doing.
How are agencies normcore?
They sound alike. See my long post on advertising agency positioning.
They say the same things: consumer conversations; media agnostic (yes, some still say this); full-service; we are problem solvers; we are creative; we are nimble; we came from large agencies… and on.
They even like to have photos of their reception area on their website.
They serve beer from real-life kegs on Fridays.
I’ll help you free your agency from being normcore. I do it every day for agencies that know that the only way they will succeeded is to be abnormal-core.
Peter · · Leave a Comment
Last week I got to deliver my first X Rated blog post.
This week I get to point you to one of my favorite (WTF?) brand names: 4 Skins Wine. Hmmm. I don’t even know where to begin or should I just cut myself off?
I found this brand while doing some competitive agency research for a great Canadian agency client. Competitive research can be a bit boring but when you find such an exciting, attention generating, scrumptious sounding and mouth watering brand name, you just have to tell the world. Here it is care of Halifax’s Spectacle Group. Enjoy!
Peter · · Leave a Comment
Most, like most, advertising agency websites do not do a very good job of branding. Ooops, an understatement. They kinda look alike. or, at least fit into a standard set of design styles (peruse this visual agency directory.)
Lets face it, leading with client work, which makes a great deal of sense, doesn’t really brand an agency. Like its nice to know who did the Samsung work but branding? No. That’s why 72andSunny’s website could work for Goodby Silverstein & Partners and vice versa.
JWALK has an agency website that brands the agency within 2 seconds of your visit. Jay Walk… get it?
I think that JWALK could do a better job of explaining what they do (see their About copy below.) But, there is no question that I am in JWALK land when I am on their website.
JWALK makes brands culturally relevant through storytelling with intent.
As an agency of creatives, designers, technologists, entrepreneurs, influencers and inventors, we understand what it takes to build businesses. Our job is to make your brand part of culture, loved by your consumers and envied by the competition.
The customer journey has evolved from the traditional awareness-to-purchase funnel to today’s fragmented shopping experience. Storytelling is the only common thread that binds the brand together, and drives consumer engagement.
(They do a better job within the limitations of their Twitter profile):
“@jawalk JWALK is an award winning agency that believes the only way to build a brand is through immersive storytelling.”