Peter Levitan & Co.
The New Business of Advertising
Wieden+Kennedy (like who else) launches new TV for Facebook Home. As usual, a sweet TV spot. But, am I the only person that does not need to be digitally connected to all of my friends all of the time? I guess it dosen’t matter when you are starting with a user base of 1.06 monthly users.
The social network is using a combination of ads on its own site and TV commercials to pitch its new Facebook Home software.
Read more from the source: allthingsd.com
An idea… all ad agency CEO’s should learn how to place a Google Ad, Facebook Ad and build a smart phone app. It’s time for them to step up to understanding the digital world before it eats them.
Whether you’re building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way…
Read more from the source: creativebloq.com
Here is a multi-year chart on advertising jobs from Indeed‘s charting tool (its an instructive playful tool)…
” Indeed is the #1 job site worldwide, with over 100 million unique visitors per month. Indeed is available in more than 50 countries and 26 languages, covering 94% of global GDP.”
I’d say the advertising chart tells an “interesting” story. But to add some deeper perspective, take a look at the next chart on mobile job growth…
“”HTML5” is the #1 job trend – the fastest growing keyword found in online job postings – ahead of “MongoDB” in second place and “iOS” in third place.”
Portland Oregon… Advertising Age, Creativity And Small Agencies Are Coming To Town In July
Advertising Age magazine and its on-line cousin, Creativity, will present their Small Agency Conference & Awards July 24-25 in Portland. This will be the fifth time the two publications have sponsored the conference and awards, directed at agencies in …
Read more from the source: Oregonian
The press take on Nick D’Aloisio and his sale of the news app Summly to Yahoo! for a reported $30,000,000 made big news because he is 17. He has much more going for him than just his age.
Watch this really inspiring interview with Nick on Charlie Rose. One of Nick’s main points is that he built Summly, which has been pulled off the iTunes store while its moved into Yahoo! land, as a tool to summerize the news (and soon more) for the small screen. Nick zeroed in on the insight that people under 25 are mobile-phone centric. They use their phones as their first screen, not the second and he built Summly for his kinsmen. The idea of phone-as-first-screen is a wonderful disrupter.
And, yes, there is more Nick… Here he is on Bloomberg. This interview is a bit more entertainment oriented.
While you are here, go here to see what I do.