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Podcast: 7 Tips for Ad Agency Professionals

Peter · February 24, 2017 · Leave a Comment

A Podcast Interview: My 7 Marketing Tips For Ad Agency Professionals

I’ve discussed the great value of guest posting in earlier blog posts. The primary advantage is that you get your post and thinking out to a much larger audience than you would get by just posting on your company website.

Another way to get your message out there is to be interviewed by a company that is interested in what you have to say. In a recent case, I was interviewed by Paul Wicker of the super-smart ad tech company ADSTAGE. Here is how they describe their marketing platform. Cross-channel campaign creation and performance in seconds

Identical Workflows for Cross-Network Campaign Creation

Create campaigns faster with a simplified and seamless flow across Google, Bing, Facebook, LinkedIn, and Twitter Ads. We support the most popular ad formats on each network so you can make most sense for your online ad campaigns.

Bottomline is that they can help you to better manage your multi-platform campaigns…. and isn’t that a very nice thing.

My PPC Show Interview

You can listen to the PPC Show interview and see the synopsis right here on ADSTAGE’s website. Below are a couple of the more (if I do say so myself) salient points… If you have been reading my blog, you know that these are two of my major business development recommendations.

“We’re in a world where specialization wins.” If you’re looking to start your own agency, know that clients are looking for specialists. We’re no longer in the grand old days where agencies were either television, print, or radio. Know your specialty and make sure clients know it, too.
“Your website HAS to be a sales tool.” So many agencies fall into the trap of turning their websites into fun, creative projects or brochures. While that’s all well and good, if your website is not set up to make a sale, then it’s not doing much for you. Sales is a 24-7 game now and your website is doing a lot of that work for you. Make sure it’s set up that way.

I hope you enjoy the interview. And, don’t forget to take a look at ADSTAGE’s ad tech tools and dashboard. I love dashboards…

Stuff’s Happening

Peter · February 15, 2017 · Leave a Comment

Time Keeps On Ticking

Some things on my plate. Just thought I’d share them to get out a quick personal update.

I am now into my 8th month of living in Mexico. This was a great decision and great timing!

I am in the process of writing a long(ish) blog post on lead generation -> lead nurturing -> pitching -> closing. All tailored to my advertising, digital, design, etc. agency readers.

I am writing my presentation on agency business development for my talk at the huge (fabulous, great, incredible — Thank You Donald) PPC Hero Conference in L.A. in April. This link, go to this conference, it is the largest PPC conference, gets you a nice discount.

I am getting ready to interview Peter Shankman on the gift of ADD / ADHD and its relationship to working in an advertising agency and knowing how to get the attention of B2C and B2B ‘consumers.’ This will become a guest post on HubSpot and then amplified across my social networks.

I was just interviewed by Paul Wicker for the AdStage podcast. I’ll let you know when it gets published.

I am toying with the idea of writing a new book. This one on why you will NEVER get to, or want to retire. It would be an update to my ‘traing wheels’ book Boomercide: From Woodstock To Suicide. Boomercide was my first book. It about how you can use suicide as a financial planning tool. I’m serious.

And….

I am working on my 3-year Mexican photo project GENTE.MX I am in the process of photographing my town, San Miguel de Allende. Website up soon. Two images from the 300 – 500+ series are above and below.

My Book’s Video On Ad Agency Pitching

Peter · February 11, 2017 · Leave a Comment

My Book On Ad Agency Pitching – And, The Use Of Video To Sell It

A good and smart advertising friend is in the process of marketing his new book, “Rise Up: How To build A Socially Conscious Business”. Writing books is a good thing. He asked for some ideas on book marketing since I’ve published four books – two non-fiction and two photo books – with another on its way.

Here is one big book marketing idea… Create an informational sales video for your book and get it up on your book’s Amazon page and… your book’s sales landing page. I put my video below to give you an example. However, here are a few more points.

Write a book to help sell your agency. Pick a subject that deals with your target market’s ‘pain points.’ My pain point, targeted at YOU, is how to win more new business pitches.
Your book will make you look like an expert and isn’t that what your future client is looing for?
The book does not have to be looooooong. Just, super smart and helpful. Look at how short many of Seth Godin’s books are
Use smart interviews with industry leaders and influencers to create content and make friends. About one-third of book is loaded with highly useful interviews.
Market the book in your inbound and outbound marketing programs. You know how to do this.
Repurpose and leverage the book’s content on your Facebook, YouTube, Twitter, blog pages.
Guest post on big industry websites to gain broad awareness and message reach.
Get your friends, like me, to help promote your book.
Use the book to get invited to speak at conferences. I am in April in L.A. speaking at Hannapin Marketing’s Hero Conference. It is the world’s largest PPC conference. My session is directed to digital marketing agencies: “Is PPC The Smartest Way To Sell Your Agency’s Services? Um, No.”
OK, one more link. here is my HubSpot presentation on why you should write a book …

My ad agency dedicated book, Buy This Book. Win More Pitches. (see above to purchase) just had its best sales month in January. I think that is because agency folks just like you thought hard over the holidays about how to grow your agency. As a FYI, in addition to books sales, I also get a large number of qualified leads for my consulting business at the start of the year. Looks like you guys have some pent up sales needs. Give ma a shout, I can help you get this whole process right.

OK, My Video

I asked Rebecca Armstrong, Managing director of Portland’s North agency to interview me. Easy!

2016 Winners and Losers

Peter · December 22, 2016 · Leave a Comment

My 2016 Winners and Losers

Well, not just mine. Here is a video from L2 and its CEO Scott Galloway on his 2016 predictions. Galloway is one of the more entertaining folks out there and his take on what is working and not in marketing and the digital space is always worth a watch. He is well viewed so if you haven’t yet, you’d better because I suspect your smartest clients watch him. A key takeaway? Your agency needs to understand the world of messaging.

The massive world of messaging has been one of my big winners too. Especially messaging plus chatbots – a perfect new marketing space for agencies and their inherent skills. Here are a bunch of articles on the subject.

A Loser?

Advertising, PR, digital, content, experiential agencies that sit on their business development haunches and hope that their telephone or email chimes with incoming clients. No, just sitting on your ass and playing the ‘word-of-mouth-referal-game’ won’t win new clients. I wrote about the need for relentless sales ENERGY right here: Your Advertising Agency must Kick Ass in 2017.

A Winner — Vaynerchuck

But, but, wait, wait, there’s more. Below is one of this year’s smartest keynote addresses. In this case… from the effervescent Gary Vaynerchuck of online wine and Vayner Media fame. This talk (rant) is his 2016 Inbound keynote care of HubSpot. I love HubSpot. They publish my stuff. By the way, I tell all of my agency clients to guest post for broad awareness, message reach, and fame. Here are some of mine…. I walk my talk.

This keynote is long. Break it up into thirds and watch it hard. I don’t care who you are. You will get more than one inspiring moment. Gary walks the talk too. Vayner Media just might be the fastest growing agency today. Why? They do not sit on their ass waiting for the phone to ring.