I came across the revealing ad agency business development infographic below on the RSW/US website. The infographic highlights some of the findings from RSW/US’s 2014 Agency Marketer New Business Report.
The infographic sucks. Um, no. The infographic doesn’t suck, but it points out one critical agency fail that… SUCKS!
According to the RSW/US report, 66% Of Ad Agencies Have No Business Development or Sales Methodology
What? 66%! Having run ‘sales’ (sorry, it is sales) at Saatchi, my own agency and two Internet companies, I know that a company that has something to sell in the B2B marketplace cannot succeed without a biz dev plan and implementation methodology. Cannot, full-stop. No methodology means no plan and no plan means no growth no growth means lower income. So, let’s solve this problem. [Read more…] about Ad Agency: Why No Sales Methodology?