Yearly Archives: 2014

My 2 Favorite Advertising Agency New Business Quotes

“If everything seems under control, you’re just not going fast enough.” Mario Andretti My take: It is OK to drive past your comfort zone. In fact, you won’t win without doing it. “If you dislike change, you’re going to dislike irrelevance even more.” General Eric Shinseki My take: Advertising, PR, digital and mobile marketing is […]

Steve Jobs & The Macintosh Were, Um, Cool

I bought my first Macintosh computer from Steve Jobs in 1984. It was um, cool. I just found this video of Steve Jobs introducing the Mac. He was, um, cool too. But, you know that. So, this is just a reminder. Here is what the Smithsonian had to say about the introduction: Nearly thirty years […]

Why Advertising Agencies Don’t Win New Business

OK, Why Don’t Advertising Agencies Win New Business? Advertising agencies don’t win new business on a consistent basis for many reasons. No huge news here. But, there are a few core reasons that are so obvious that I just don’t understand why so many agencies make these mistakes. For the sake of Christmas Eve brevity, I […]

The Very Merry Advertising Christmas Gift

The Very Merry Advertising Book Christmas Gift I recently had one of the best known people in the advertising industry tell me that I might just be over promoting my book on pitching. I went, um, really? But, I did take note because he does know his advertising stuff. So, that said…. Buy My Book […]

The Biggest Advertising Agency New Business Secret

The Biggest, Most Important Advertising Agency New Business Secret. I am reposting my LinkedIn October thoughts on advertising agency sales because of Ogilvy & Mather UK ‘s website. They tell it (sell it) like it is.   See what I mean about their angle here… it is rare to see an advertising agency, especially a huge one remember that …. […]