A couple of minutes after posting a mild complaint re: Zappos retargeted ads… Zappos social media folks were on it. Imagine… Now, I’m a customer for life.
We know this but, Zappos gets it. Are other companies this good?
Peter · · Leave a Comment
Peter · · Leave a Comment
I just wrote a blog post for Agency Post on the social media agency Likeable Media. I like Likeable media because they make themselves so likeable. Most agencies don’t try that hard at being liked. Personally, I think that you can project a professional image and be liked at the same time. It’s so social.
Likeable has a very strategic approach to how they present the agency and its messaging across what seems to be every social media channel. As I write in the post…
I’ve liked watching Likeable for the past seven years because it aggressively walks the social media walk. I view them as an instructive benchmark for how an agency should be using integrated social media as a high-energy business development platform.
If you need some proof of their success, Likeable’s Alexa website ranking (lower is better) is 89,889, while BBDO’s is 256,867 and Saatchi & Saatchi’s is 185,871. Both agencies are decades older than Likeable.
In addition to having a very well-developed agency story (its, yes, Likeable, cute and memorable in a very sweet human way that’s rare for agencies), Likeable is everywhere:
SlideShare (67 SlideShares)
Facebook (32,000 Likes)
YouTube (137,000 views)
Pinterest (2 Pinterest sites)
Tumblr.
Google+ (a rather Google friendly social tool that most agencies ignore)
Twitter (29,000 Followers)
Vine
iTunes
On their website with their active Blog and White Papers
Even Amazon where they sell their two social media best sellers
You can find out about even more things that I like by talking with me. Just click here for my Vito Corleone offer.
Peter · · Leave a Comment
Instructive infographic on How Agencies Get New Business from RSW/US’s 2012 study.
59% of agency principles say that referrals are the most effective way to get new business.
I completely understand the power of referrals. However, I think that the high referrals percentage is partially a symptom of the fact that many agencies have ineffective outbound new business plans and programs – if they even have a consistant plan. If you aren’t aggressively going after new business from targeted companies (this includes inbound-oriented social media campaigns), then you will of course wind up getting most of your leads from friends. Its kind of like staying in your room and having your mom find you dates. Any lead is good but a high volume of high-value targeted conversations are better.
As RSW/US says on their website: “A huge thank you to the Agency san diego for creating this infographic based on the findings from our most recent survey, 2012 New Business Report: Client & Agency Perspective On Topics Related To Agency New Business.” I thank both of them.
By the way, if you are an agency that doesn’t have a brilliant new business plan that includes lead genration (and you know who you are)…. I can help you today right here.
And here is the infographic…
Peter · · Leave a Comment
The big idea is that your agency should be making things — for yourselves (and your clients.) It is simply too easy and you have the brains, talent and energy. What’s more, you will walk the design talk. One idea is futuristic and the other is simply something you should be doing anyway.
Here are two ideas.
Buy a 3D printer, experiment and be much smarter and on the ball than all the other agencies in your town.
My suggestion is buy the the soon to be released Form 1 from Formlabs. As Formlabs says,Form 1 is…”An end-to-end package. Printer, software, and post-processing kit that just works. Right out of the box.” Check out their video.
$3,300 puts you right in the middle of the 3D printer explosion. And, its so damned beautiful. Put it on that expensive front desk that really does zero for your agency’s street cred. Go here if you need to geek out on this big idea.
It’s summer. Need I say more?
I have a few more ideas. Most are about how you can make more money. Now, that’s a cool thing for an advertising agency to make.
Peter · ·
Lot’s of updates for LinkedIn (smart upgrade = good news), Facebook, Tumblr., and Foursquare… remember them?
Social media news and new developments making social media marketing easier. (LinkedIn Contact, Facebook mobile app update, Twitter app update, Foursquare update)
Read more from the source: socialmediaexaminer.com