Share This With Your Team: Mary Meeker’s 2016 Internet Trends Report & Its Impact On Advertising
Kleiner Perkins Caufield & Byers partner Mary Meeker delivers her annual internet trends report. She says “easy growth is behind us” as the newest internet users are coming from less developed and less affluent countries. Meeker also delves into artificial intelligence, Snapchat brand integrations, changes to live sports viewing habits, car industry innovation and the rise of millennial consumers, and on.
Better Advertising Please
Read this and process before your client’s do. Especially the thinking on why we need better ads — the effect of the growth of ad blocking.
-> Why aren’t more advertising agency blogs discussing this major issue?