Yearly Archives: 2017

How To Win Advertising Awards Like LONDON Advertising @ The Drum Awards

LONDON Advertising Kills The Drum Awards Plus An Interview With LONDON’s CEO To Help Your Agency Win Too Imagine an advertising agency that has a stand out, highly competitive  brand positioning (“One Brilliant Idea”); owns the name of its home city; beats much larger international agencies in pitches for global accounts; makes lovely and impossible […]

The Ultimate Test Of A Great Marketing Agency

The Ultimate (Litmus) Test Of A Great Marketing Agency Smart marketing agencies reevaluate their brand, sales prop and business objectives every year. This evaluation is the ultimate way to answer How are we doing? Is the industry passing us by? Are we set up for 2018 or 2019? Are we happy? Should we change? Sorry to […]

Does Your Advertising Agency Use Interpersonal Chemistry To Win New Business?

Interpersonal Chemistry Is A Critical Factor In Winning New Advertising Accounts So, you want to win that new account for your advertising agency. A critical factor to get to GO is to build interpersonal chemistry between you and your prospective client. Here are some insights from my book on pitching and an interview with a leader […]

Updated Big Advertising Resources List

Here’s An Updated Big Advertising Resources List Hi, just wanted you to see that I added a few new links to my Big Advertising Resources List. You’ve used the list before, correcto? The Updates 13 Creative Ways To Find Blog Post Ideas. Super smart list from Authority Hacker. This will help you find new and exciting blog […]

A Marketing Email Program With Personality

Yup, Your Email Program Can Have Personality Boring is bad. Personality is good. Me-Too is bad. Different is good. Getting unsubscribed sucks. How many marketing or information emails do you get? I get a lot. To be clear, I am talking about both direct marketing emails (the unsolicited kind) and email newsletters that I have […]