Smart Marketing Is A Good Thing
Our Goal = Run Smart Marketing.
If you were an advertising agency client of mine in 2017, we would have sharpened your positioning; created a plan to deliver brand-building thinking via a content program and then wrapped all that in a marketing plan led by the critically important objective of being Unignorable.
A fine example of an advertising agency actually doing just that is BBH London and its BBH Labs care of their ‘white paper’ Most Marketing Is Bad Because It Ignores The Most Basic Data.
Here is a review of BBH’s thinking plus my thoughts on how to apply their 11 data-points to your business and its business development program.
BBH = Smart
BBH Labs is smart. In fact, being smart is precisely its positioning.
Being smart is a real good thing and clients want and need lots of smart in 2018. Today’s marketing world is simply too chaotic to not need smart, focused and experienced thinking. Plus, in a world of advertising services commoditization, being really smart about advertising is something most clients do not have or can get in-house or from your average freelancer.
- More smart. BBH is not reporting on expensive proprietary research. They have taken research data that already exists from other sources and putting their own spin on it. Um, kinda like what I am doing here and you could do as well.
- More smart. BBH has amplified this information on the web, via LinkedIn, on Twitter (where I first found it) and in a SlideShare which has garnered over 28,00 views as of this writing.
- Really smart. BBH is being Unignorable. More on this later.
Here is some copy from BBH plus my take as it relates to your business development program. [Read more…] about Smart Marketing