new business

Is Likeable Media The Best Social Media Agency?

Peter · May 6, 2013 · Leave a Comment

Likeable is a Good Thing.

I just wrote a blog post for Agency Post on the social media agency Likeable Media. I like Likeable media because they make themselves so likeable. Most agencies don’t try that hard at being liked. Personally, I think that you can project a professional image and be liked at the same time. It’s so social.

Likeable has a very strategic approach to how they present the agency and its messaging across what seems to be every social media channel. As I write in the post…

I’ve liked watching Likeable for the past seven years because it aggressively walks the social media walk. I view them as an instructive benchmark for how an agency should be using integrated social media as a high-energy business development platform.

If you need some proof of their success, Likeable’s Alexa website ranking (lower is better) is 89,889, while BBDO’s is 256,867 and Saatchi & Saatchi’s is 185,871. Both agencies are decades older than Likeable.

In addition to having a very well-developed agency story (its, yes, Likeable, cute and memorable in a very sweet human way that’s rare for agencies), Likeable is everywhere:

SlideShare (67 SlideShares)

Facebook (32,000 Likes)

YouTube (137,000 views)

Pinterest (2 Pinterest sites)

Tumblr.

Google+ (a rather Google friendly social tool that most agencies ignore)

Twitter (29,000 Followers)

Vine

iTunes

On their website with their active Blog and White Papers

Even Amazon where they sell their two social media best sellers

You can find out about even more things that I like by talking with me. Just click here for my Vito Corleone offer.

3 Ways for Floundering Advertising Agencies to Find Growth

Peter · May 3, 2013 · Leave a Comment

Hubspot’s article “3 Ways for Floundering Agencies to Find Growth” is mighty fine take on how agencies need to act if they want to grow care of a guest post by Agency Post’s Jamie Oetting.

Jamie highlights three areas for agency concentration.

Find A Focus. Being everything to everyone (an agency malaise) is as far as being single-minded (a point pitched to agency clients) as possible.

Invest In Education. Training your employees is a very good thing. It, well, educates them (and you agency manager too) and should make them more loyal.

Acquire More New Business Strategically. Having a new business plan and systematic approach is critical to keeping the agency shark swimming forward. Or, else. Oh, and I’m quoted inside.

Ad Agency CEO’s: 1 Facebook Reason To Pay Attention To Mobile

Peter · May 2, 2013 · Leave a Comment

I’ve written about how ad agencies, and digital agencies for that matter, need to move into mobile much faster.

A Wall Street Journal article on Facebook’s growth, “Facebook’s Hard Desk Job”, reported that Facebook is seeing phenomenal growth in mobile advertising (from $0 to $374 million in the 1st quarter — this kinda amazing factoid hammers last year’s fear that Facebook was missing the mobile parade.)

But, the point that really is the wake up call for agencies is that Facebook U.S. saw a decline from 153 million unique traditional computer visitors to 142 million during the same time period. Think about it… Facebook saw a DECLINE in uniques from the desktop.

What to do Ms. Agency CEO? If I were running an agency I’d be dialing up my mobile chops. Get this… we’ve moved from worrying about Internet advertising killing traditional to mobile killing everything in a blink.

Need more info… From Comscore:

4 Insane Advertising Agency Home Pages

Peter · April 30, 2013 · Leave a Comment

I’ve been studying advertising, branding and digital agency websites using my Pinterest Advertising Agency Directory. I’ll be writing about my findings over the next few weeks.

Let’s Start With Insanity?

Here are 4 local and international agency home pages that are insane. Can you imagine an agency that is in the business of branding and digital marketing — and being creative — having a home page that announces: “Coming Soon?”

Allow me to state my somewhat obvious (but not apparently to some agencies) POV.

An existing agency should never, under any circumstances, have a Coming Soon home page. Visitors will come, see that you have nothing to say, have no creative approach to transitioning from one site to another and will split fast. Will they ever come back? Are they going to keep coming back to see if and when you’ve finally launced the new home page? My bet is not often and maybe never.

One more obvious point, this is not a good thing for your new business program.

The solution: be patient and wait until you make any changes until you’ve designed the new home page ready to go. Here is my little secret. I guarantee that no one is wondering when you are going to update your website. So, sit tight and live with what you have intill you are ready to relaunch. tell your CEO or ECD to chill.

Here are the 4 agencies. I’ll end with my “favorite” serial Coming Soon home page agency and, interestingly, its a big one:

Carrot Creative. This is a savvy digital agency. What’s up?

TBWA/LONDON, a rather large agency, OK a very big agency with clients like Nissan, Absolute and GSK, had the Coming Soon page on your left up for at least a couple of months.

Baron & Company. A Bellingham Washington agency with the tagline, “Technically Creative.”

Goodby Silverstein & Partners. Get this… the first Coming Soon page is from April 2013 and the second is from 2003. Yikes, these guys are repeat offenders.