These are Indian programmers. Why are they so pissed off?
I think only savvy SEO geeks get it. What they’d GET would shock most people in the advertising business. Dig?
If not, I’ll let you know soon.
Regardless, here…
marketing
2 Reasons Ad Agencies Fail At New Business
You would think that most advertising agencies want to grow and understand that marketing is the way to get what they want. My discussions with ad agencies indicate that less than 50% (and I am being kind) have comprehensive business development plans to create new business programs. This is a major FAIL that is easily rectified with some brain + elbow grease
But, wait… there’s more: the super smart folks at RSW/US report that …
From our report, “79%+ of Marketers say it is “very important” to come to an initial meeting with thoughts about their business and/or smart questions to show they have interest. ”
And, get this:
And yet: “Only a little over 12% of Marketers say that Agencies “always” come to the table prepared in a way that isn’t about the Agency.”
How could this be possible? I’m flummoxed. Arriving prepared and looking interested and hungry to early client prospect meetings is critical. Image all the work that is required to get your in the client’s room in the first place and then to show up empty headed??? Here are the RSW/US charts:
If your agency is stalled go here, read about my programs and call me up. I can help you grow by planning a smart active agency new business program. I bet I’ve been doing it longer than your agency.
Zappos’ Social Media People Are Way Cool & On Twitter 24/7
A couple of minutes after posting a mild complaint re: Zappos retargeted ads… Zappos social media folks were on it. Imagine… Now, I’m a customer for life.
We know this but, Zappos gets it. Are other companies this good?
Is Likeable Media The Best Social Media Agency?
Likeable is a Good Thing.
I just wrote a blog post for Agency Post on the social media agency Likeable Media. I like Likeable media because they make themselves so likeable. Most agencies don’t try that hard at being liked. Personally, I think that you can project a professional image and be liked at the same time. It’s so social.
Likeable has a very strategic approach to how they present the agency and its messaging across what seems to be every social media channel. As I write in the post…
I’ve liked watching Likeable for the past seven years because it aggressively walks the social media walk. I view them as an instructive benchmark for how an agency should be using integrated social media as a high-energy business development platform.
If you need some proof of their success, Likeable’s Alexa website ranking (lower is better) is 89,889, while BBDO’s is 256,867 and Saatchi & Saatchi’s is 185,871. Both agencies are decades older than Likeable.
In addition to having a very well-developed agency story (its, yes, Likeable, cute and memorable in a very sweet human way that’s rare for agencies), Likeable is everywhere:
SlideShare (67 SlideShares)
Facebook (32,000 Likes)
YouTube (137,000 views)
Pinterest (2 Pinterest sites)
Tumblr.
Google+ (a rather Google friendly social tool that most agencies ignore)
Twitter (29,000 Followers)
Vine
iTunes
On their website with their active Blog and White Papers
Even Amazon where they sell their two social media best sellers
You can find out about even more things that I like by talking with me. Just click here for my Vito Corleone offer.
3 Ways for Floundering Advertising Agencies to Find Growth
Hubspot’s article “3 Ways for Floundering Agencies to Find Growth” is mighty fine take on how agencies need to act if they want to grow care of a guest post by Agency Post’s Jamie Oetting.
Jamie highlights three areas for agency concentration.
Find A Focus. Being everything to everyone (an agency malaise) is as far as being single-minded (a point pitched to agency clients) as possible.
Invest In Education. Training your employees is a very good thing. It, well, educates them (and you agency manager too) and should make them more loyal.
Acquire More New Business Strategically. Having a new business plan and systematic approach is critical to keeping the agency shark swimming forward. Or, else. Oh, and I’m quoted inside.