Yes, it is OK for ad agencies to shout.
I received an email last week from a reader that told me that he thought that I was promoting my book on presenting and pitching too hard. I found this comment thought provoking for a few reasons.
I have, like most of you, been ‘selling’ something for years. I’ve sold creative, strategic thinking, internet startup ideas, ad agency services, an ad agency itself and two books. Selling comes naturally to me. Not hard selling. But, selling nonetheless.
Why shouldn’t I be promoting my book? It is after-all my book; a new business tool for me (I get new clients because they have read the book) and it is a great read, if I do say so myself. OK, I’ll let others talk about its value at the bottom of this post.
I wrote the book as a marketing tactic and ‘publishing event’. It delivers credibility and gives me an outbound marketing tool (I send it to the right people) and an inbound source of lots of content. It has 70,000 words that I can repurpose on this blog, as guest posts, on LinkedIn and on SlideShare.
The book forms the basis of one of my strongest recommendations to my ad agency clients: help your agency stand out by writing a book. [Read more…] about Is It OK For Ad Agencies To Shout?