Peter Levitan & Co.

The New Business of Advertising

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Finally, A Fcking Ad Agency Blog Worth Reading

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I’m talking about The Escape Pod’s blog.

The Escape Pod

Ok, its not the only ad agency blog worth reading, but, hey, lets face it, how many of these word-rich-self-loving missives ever enrich anything? Ooops, I’m being harsh.

 

In my line of work I read (well, actually scan) a bunch of ad agency blogs. Note to my clients: I actually do read your blogs, I swear it!

Ok, for all of you other ad agencies. Here are some thoughts on what to do and some reasons I like The Escape Pod’s blog.

  1. Please be fun to read. Fun does not have to mean witty (although Escape Pod is witty) — it just means fun (which can also, for me, mean intellectually stimulating.)
  2. Have a (fresh) point of view.
  3. Have a personality. Its OK if your blog sounds like a human wrote it.
  4. Don’t parrot everyone else. We’all don’t need more words on how to blog; the joy of  responsive design; Twitter for marketers; or the post (this is real) -> “The New Landscape of Content Marketing” from one of Chicago’s leading agencies. Note to self: I might err on this “don’t parrot” thing, since this post is about an agency’s blog.
  5. Enlighten me: Like “Behold the Power of  Video Demonstration” does, even if it isn’t what you’d expect a creative agency to love.
  6. Get the idea of Portland.
  7. Oh, and have a really smart kid.

One more point. Have an agency About page that moves the reader.

Bottom line? The Escape Pod is interesting and makes interesting advertising. Interesting is good. Interesting sells.

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Email me – look up and left for an email link – and lets discuss how your agency will never do irrelevant (as in not strategic) blog postings.

The History Of SEO From Hubspot

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My website, yes, this very one that you just may have found via a web search, thrives on SEO. Here is a sweet SlideShare overview of the history of SEO from the smart folks at Hubspot.

I could say more but you know that search is rather important for your (ad, digital, PR) agency’s visibility, socialness, PR, content plays, etc. To not get what’s going on in Penguin and Panda algorithm-land is a lost opportunity for free traffic.

Total Media Spending Going Up

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US Total Media Ad Spend Inches Up Pushed by Digital eMarketerA good thing… marketing budgets are going up. Highlights:

TV remains king.

Digital growing by more than $5 billion per year.

Mobile expected to grow by $22.6 billion in next 4 years.

And, surprisingly, print holds steady.

 

Advertising Agencies: Follow The Money: Social, Mobile, Video

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marketers use of ad platformsFrom the land of “you know” this, comes a reinforcing eMarketer article and graphic showing you where the marketing / advertising budgets are going and you know what’s coming… I say follow the money.

Wow, so many opportunities for your agency to: build out social media, mobile and video expertise; so many opportunities to recalibrate your brand positioning and sales proposition. So, are you? I got to go WTF if you aren’t.