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Design Week Portland: Dye, Nike, Ziba, Tanner, SkyLabs, Sandstrom & Me

Peter · August 16, 2013 · Leave a Comment

dwpDesign Week Portland is a powerful, super groovy, smart, fun, inspiring, happy week-long event celebrating the best of Portland’s super groovy (oh, I said that) design scene. I’ll be moderating “Dissecting Design” for the Portland Advertising Federation. The panel includes some of Portland’s design super stars. Here’s the event copy…

 

Design happens. Not.

While great design comes from a place somewhere between our intellect and soul, it doesn’t just happen. Dissecting Design seeks to understand how great design is achieved using processes and design systems that take us from an understanding of client or consumer need to initial designs to iteration to the production of the final product.

We are very pleased to be able to discuss how big ideas get turned into brilliant design with some of Portland’s leading product and graphic designers.

 

    • Elizabeth Dye – Elizabeth Dye Fashion Design
    • Steve Sandstrom – Founder & Partner, Sandstrom Partners
    • Wilson Smith III – Design Director, Nike
    • Sam Huff – Founder & Creative Director, Tanner Goods
    • Jeff Kovel – Principle Architect, SkyLab Architecture
    • Eric Park – Creative Director, Ziba


DATE: Wednesday, October 9, 2013
TIME: Networking/Arrivals 4:00p/Program 4:30-5:30p/Networking 5:30-6:00p
VENUE: EcoTrust Building
COST: $25 PAF Members/$35 Non-Members

Get tickets  here. Seating is limited.

I Love Google — It Delivers New Business Leads

Peter · August 16, 2013 · Leave a Comment

Here is a bit more on how much I love SEO and Google. I use Google Alerts and decided to add “advertising agency new business” to my list. I optimize for this term. As it turns out, Google presented one of my blog posts in the results. That’s my post, “Beer For Advertising Agency New Business“, on the bottom. A nice fuzzy new business moment.

Google Alerts   Monitor the Web for interesting new content

The Best Beer TV Commercial, Ever?

Peter · August 15, 2013 · 1 Comment

Is this the best beer TV commercial? Like ever?

Its from Colenso BBDO in Auckland (that’s New Zealand to my geo-challenged American friends.)

https://www.youtube.com/watch?v=Nxic89dnuTk

My Blog & SEO & Traffic & Incoming Leads

Peter · August 15, 2013 · 1 Comment

A friend asked me what words and phrases were used in the past week to find my website via search engines (mostly Google.)

So, just for SEO edification and to show you that I have my Keyword strategy down, here is what my blog activity looks like. As you might expect, some visits have turned into leads and some into assignments for my business development consultation.

If you are wondering what the term “Talking” is all about… go here.

Search Views
talking 87
peter levitan 43
zillow 21
advertising agency business plan 20
linkedin app 19
business plan for advertising agency 17
advertising agency business model 17
people talking 14
ad agency business plan 14
ad agencies on vine 10
business plan advertising agency 9
how to get new business in advertising 9
ad agency new business development 8
ad agency new business 7
ad agency business development 7
advertising agency new business plan 5
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digital agency business plan 4
advertising agency new business development 4
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ad agency business development strategies 4
advertising agency it outsourcing 4
positioning advertising agency 4
marketing agency business plan 4
creative agency business plan 3
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how does an advertising agency market for new clients? 3
advertising agency pinterest 3
new advertising agency business model 3
business development plan advertising agency 3
peter a levitan 3
new business development strategies for advertising agencies 3
mobile advertising agency 3
software for advertising agency new business 3
is an advertising company a good business? 3
business development plan for an advertising agency 3
what companies outsource their advertising? 3
developing new ad agency sales 3
somersby cider 3
advertising agency new business 3
541-419-2309 3
best social media agency 3
business development in advertising agencies 3
agency positioning 3
steve klinetobe portland 3
ad agencies on pinterest 2
advertising agencies app developers 2
agencies like wexley school for girls 2
design agency business plan 2
zillow.com 2
business development for advertising agencies 2
advertising and design agency business plans 2
how to build an advertising agency 2
talk image 2
business plan digital agancy 2
talking people 2
babyboom generation 2
how to do a sales business plan for digital advertising agency 2
digital agency business plan template 2
somersby apple 2
nissan vine commercial 2
how to get more business in advertising 2
advertising agency importance to business 2
isuzu sex 2
elements of advertising 2
advertising agencies business plan 2
pinterest for advertising agencies 2
billionaires in ad agency 2
some business model for advertising agency 2
booz allen hamilton leagas delaney 2
agencies new business consultants 2
vine as an advertising tool 2
ad agencies on instagram 2
widelux 2
how to build an advertising agency client list 2
advertising agency business plans 2
building the new ad agency 2
marketing agency for zillow 2
talk 2
ad agency vines 2
new business development for advertising agencies 2
average savings for age 55-64 is $65,000 2
business plan digital agency

Is Anyone Interested in Investing In Your Advertising Agency?

Peter · August 14, 2013 · Leave a Comment

pablo bIs Anyone Interested in Investing In Your Advertising Agency?

Sorry. Probably Not.

But, Don’t Shoot Me. Rethink Your Agency.

Way back in 2013, I wrote about Bend, Oregon’s specialist ‘advertising agency’ G5. I wanted to show you, Ms. Agency CEO, that there are advertising agency business models that actually:

Attract high-margin clients

Are more efficient than your project-based approach

Are category specific. This is their pitch: “G5 simplifies digital marketing by delivering best-in-class sites, search, and social for Apartments, Self Storage, and Senior Living properties.”

Are unique in a world of me-too agencies

Leverage the power of marketing tech to help clients and grow your bottom line

And…  increase agency valuations. You do wnat to sell someday, right?

Way back in 2013 you had to take my word for it. Not anymore. I was right.

G5 Raises $76 Million Investment Led by Peak Equity Partners

From the Portland Business Journal:

Digital marketing firm G5 has raised $76 million from a private equity firm.

The figure is the largest Oregon investment round this year. According to investment research firm PitchBook, the next highest round was $22 million for the New York and Portland-based biotech firm Schrödinger. Urban Airship raised $21 million and Jama Software raised $20 million.

The Bend-based company offers a digital marketing platform for the apartment, self storage and senior living market segments. Peak Equity Partners, which is taking a majority stake in the company, led the round. CEO Dan Hobin declined to name other investors in the deal.

Portland Business Journal.

Here is a bit from the press release:

BEND, Ore. (August 12, 2015) – G5, the leader in maximizing digital marketing effectiveness for the property management sector, today announced the closing of a $76 million investment led by Radnor, Pa. based Peak Equity Partners, a private equity firm focused on the enterprise software market. The investment enables G5 to build on its ten year history of growth and innovation by accelerating feature development of the G5 Marketing Cloud – the most innovative, scalable, and up-to-date digital marketing platform in the property management sector.

From my 2013 blog post:

G5. A Little Digital Agency That Kicks Butt

When the digital agency G5 was launched in Bend Oregon in 2005 (my agency Citrus had offices in Bend and Portland), I wondered if their SEO oriented business model was going to succeed. As you can see, it did.

g5 2

G5 is, if anything, a highly focused agency. They chose not to be one of the thousands of “full-service” agencies that are designed to meet virtually any client’s needs and ultimately wind up with a somewhat mushy sales proposition and inefficient business model.

G5 provides software and services directly to the large national property management sector which includes multifamily, senior living, self-storage and student housing. They call their service Digital Experience Management (DXM) and they offer an audacious promise: they promise that they will deliver client properties “within the first five organic SERP listings on Google.” In the active property management category, having a high SERP is a promise that can’t be refused.

G5 works it. In addition to their original SEO service, G5 now offers suites of services that include a Discovery Suite (SEO / SEM): Reputation Suite, Conversion Suite (websites, lead tracking, applicant screening), Retention Suite (CRM) and the Insight Suite (analytics.)

These targeted services allow G5 to pitch a compelling benefit story to prospective clients. Take a look at G5’s Solutions page to see how a set of services can be applied to multiple clients in each of their target categories. Like efficiency? This pitch can be repeated over and over.

What Works?

  • Category specificity and expertise.
  • A focussed and efficient new business pitch.
  • An audacious promise and an unequivocal value story.
  • A set of core services that can be resold across an entire category.

Add Central Oregon’s outdoor lifestyle and you have a profitable, smart, narrowly focused agency staffed with national talent that gets to live 25 minutes from great skiing. That’s Mt. Bachelor in the background.

 

mt bach

 

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