Peter Levitan & Co.
The New Business of Advertising
Chances are that we’ve met before or at Advertising Week New York and I handed you the card on the left. Thanks for heading over to this page (and for following instructions.)
Now, here is what you need to do.
Go read my three-part thought-piece on the art of advertising agency brand positioning. That’s where you will find the 24 Ad Agency Positionings I promised.
There is nothing I loved more during my advertising career than pitching. I loved the chase, the idea that we could come up with really brilliant thinking and work in a compressed timeframe and the camaraderie of the pitch process.
What I didn’t love was the feeling that I was often giving away our big ideas. It sucked.
To dig into the legal aspects of the issue of who owns your pitch ideas, I interviewed Sharon Toerek for Advertising Week’s blog. Sharon is an intellectual property and marketing law attorney who specializes in the advertising industry at Cleveland’s Licata & Toerek.
Read the post on Advertising Week Social Club.
By the way. I’ll see you at Advertising Week, as in next week, right?
I love SEO, Google and Pinterest. As in using Pinterest for marketing.
I am writing a long piece on advertising agency positioning. It will publish in a couple of weeks in time for Advertising Week New York. I’ll be there and will be writing about my thoughts on the speakers and event vibes for the Advertising Week blog.
While doing my agency positioning research, I decided to do some exploration on the idea of advertising agency of the future. My search yielded the search results charted below. As you can see, my Pinterest page popped high up. As I said above, “I love SEO, Google and Pinterest.” Yes SEO-mavens, I checked using other browsers and emptied my cache.
Now, I am really pissed off. Its like a slap in my mama’s face. I thought that I owned the letter “P”. But, noooo. Seems like Path and Pinterest are gonna battle it out says TechCrunch. Damn, I just don’t have the lawyer ca$h to keep in this game.
Just for the hell of it, I remind you that having Internet startups play in the social media & advertising sandbox is getting INSANE!
The good: they have given ad agencies more ways to make money.
The bad: they have given ad agencies more ways to lower profitability.
