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Vivian Maier: Amazing

Peter · May 18, 2014 · Leave a Comment

Street Photography 3   Vivian Maier PhotographerVivian Maier. Amazing story, photographs and documentary.

The website.

From Wikipedia:

Vivian Dorothea Maier (February 1, 1926 – April 21, 2009) was an American street photographer who was born in New York City and spent much of her childhood in France. After returning to the United States, she worked for approximately forty years as nanny in Chicago, Illinois. During those years, she took more than 150,000 photographs, primarily of people and architecture of New York, Chicago, Los Angeles, although she traveled and photographed worldwide.

Her photographs remained unknown and mostly undeveloped until they were discovered by a local Chicago historian and collector John Maloof in 2007. Following Maier’s death, her work began to receive critical acclaim. Her photographs have been exhibited throughout North America, Western Europe and Asia and featured in countless articles throughout the world. Her life and work have been the subject of several books and documentary films.

 

 

Is Your Advertising Agency New Business Invisible?

Peter · May 15, 2014 · Leave a Comment

Are Your New Business Programs Invisible?

How do your future clients find you… or not? Here are 28 rather basic questions you should be asking yourself — often: [Read more…] about Is Your Advertising Agency New Business Invisible?

From Saatchi To Digital

Peter · May 15, 2014 · 1 Comment

I haven’t seen this 1996 AdAge article in a loooong time. It is about my journey from Saatchi in SOHO to digital media in Jersey City.

A SLICE OF NEW JERSEY PETER LEVITAN S REGIONAL HUB SHOWS LOCATION ISN T EVERYTHING   News   Advertising Age

Does You Agency Ask For The Order?

Peter · May 14, 2014 · 1 Comment

I had an advertising exec friend read the manuscript of my new book on pitching* — its still being edited. She mentioned that I should add that advertising agencies should ASK for the deal when they are closing their presentation.

Ask For The Order

You know, ask for the order. I know that most agencies do not. Interesting, right?

Think about it… they responded to an RFI / then an RFP and then worked their tail off creating a super fine presentation. They delivered their best, smiled and walked out of the room without asking for the account. Most of the time, an agency thinks that their effort alone is serious proof that they want the business. Well, they are right. Any savvy client would realize that the agency is serious.

But, why not add a bit of passion to the end and politely ask for the the account? Or, as Zig Ziglar, one of the leading sales gurus says… A.A.F.T.O. Always ask for the order.

Need more sales inspiration? Here is a SlideShare presentation  by Viru Nigam, an MBA student that I bet has spent more time on Ziglar’s sales techniques than most of us smart, cool agency folk. Take a look. Oh, slide 9 is all A.A.F.T.O.

[slideshare id=33435810&doc=theartofselling-140412001838-phpapp02]

 

*Oh, my book’s title:

The Levitan Pitch. Buy This Book. Win More Pitches.

By the way, go below and sign up for my weekly newsletter. It is free and so refreshing.

61 Best Social Media Tools From Buffer

Peter · May 13, 2014 · Leave a Comment

I use Buffer to schedule and send out some of my Twitter, LinkedIn and Google+ thoughts and things like this very sweet list from Buffer.

Here is an example of Buzz Sumo, just one cool tool.

61 Best Social Media Tools for Small Business

Here is a link to the full list.

These 61 should provide hours of fun. I am a tool freak and I am looking forward to using a few of them to help market this blog and get the word out on the new book.

Oh, and you Ms. Agency person… use these to dazzle your clients and new business prospects. There are lots of insights to be had here. Just look left to get started.

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