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Have You Customized Your LinkedIn Header Yet?

Peter · June 10, 2014 · Leave a Comment

I did… Nice to see LinkedIn making some changes.

Your Profile   LinkedIn

And, I used the new Premium Account Keyword feature to get new keyword suggestions. Just click on edit and then edit summary.

Edit Profile   LinkedIn

 

 

Google Trends On Advertising & Social Media

Peter · June 6, 2014 · Leave a Comment

Google Trends offers a sweet barometric look at the relationship between “advertising” and the growth of “social media” as search terms. While it shouldn’t be surprising that interest in social media continues to grow, I am a bit amazed at how fast it seems to be overtaking advertising.

Google Trends   Web Search interest  advertising  social media   Worldwide  2004   present

Why We Have Birthdays…

Peter · June 3, 2014 · Leave a Comment

Manhattans, tequila, Oregon’s finest. And the Stones.

When is The Best Time To Post, Pin and Tweet?

Peter · June 3, 2014 · Leave a Comment

I use this blog, LinkedIn, Twitter, Facebook (a recent addition), Pinterest (via my agency directory) and Google+ to promote my business. I stare at my stats to analyze what posts, subject categories, headlines and to determine when is the best time to post, pin and tweet.

Here is a sweet chart from SurePayroll on the best times to post. As you might imagine, there is devil in the details and your milage will vary based on your target market’s interests and behavior and how interesting your posts are.

best-time-to-outreach-social-media-infographic

 

 

 

Unacceptable Advertising Agency Website

Peter · June 2, 2014 · Leave a Comment

Months ago I wrote about agencies that use an “Under Construction” message on their website’s front page. I see no excuse for this. None, zero, zip.

I just read an Adage article about Acme Idea Co. resigning the Duracell account. I haven’t see what Acme has been doing for awhile so I went to their website. This is what I found.

Home acmeUnacceptable for a few reasons.

Why stop marketing?

Why not find a slightly more creative way to transition (I assume they are.)

Why look lame?

A piece of advice: Never, ever go Under Construction or Coming Soon. Its a bad idea.

 

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