Peter Levitan & Co.
The New Business of Advertising
From Jools Holland and the best music show of allll time. Later. Just Look at this 20 year play list: A recent show — CRAZY: Imelda May / Hank Marvin / Sharon Van Etten / Arcade Fire / Kwabs / Damien Jurado / Wild Beasts… really?!
https://www.youtube.com/watch?v=8iHMYJSubIQ
This year’s awards for videos… wonderful stuff. Almost makes me want to buy things.
I friend sent me to the funny infographic “The Anatomy of An Agency” from Canada’s Grip Limited. It’s at the bottom of this post. The infographic nails advertising agency culture and, based on the number of comments, got well distributed making it a much higher trafficked post that the great majority of agency blog posts. Most of them appear written for the agency itself or their close friends.
OK, nice job so far. I even like the blog’s editorial content in general.
OK, a good first impression so I go to the agency home page (not that easy to get to cause there isn’t a direct link.) That’s where things go horribly wrong. The Grip website is simply too wildly dizzying. Panel after panel. Here are two views of the site. The second view collapses all of the panels.
And, maybe this will work better for you than me… I can’t get the site to scroll up and down and I tried two different browsers.
My point: please do not build websites that make lives more difficult. Keep It Simple Stupid.
This one is one of the most difficult to use ad agency websites I’ve ever experienced. I am sure that there are clients that will get past the design to the really great advertising, thought leadership and cool personality. But, I couldn’t.
Now for the infographic:
A friend recently gave me two copies of Northwest Leaf, the Pacific Northwest’s leading medical marijuana magazine. Get this: four-year-old Northwest Leaf ‘s May 2014 issue is 104 pages of jam-packed original content and … an unbelievable amount of marijuana industry advertising. Its monthly circulation is 30,000. Check out the issue here.
Should they? Well, you are some of the last people that I have tell that the print publication industry’s circulation and advertising are in steep decline. The FIPP World Magazine Trends 2013-14 chart (sorry about the fuzziness) shows what the future has in store for the print industry. Clearly no big news here.
The big(ist) news for me is that that the marijuana industry is driving the fast-paced growth of a local publication in a state where one of its major daily newspapers shut down a couple of years ago. There is so much interest in this new advertising category that the publisher of Northwest Leaf will be launching Oregon Leaf in July. How many print publishers are launching new publications in these digital times? Not too many.
[Read more…] about Magazines & Advertising Agencies Are Doing Marijuana
“Few Digital Marketers” Feel That Digital Has Delivered As A Branding VehicleWha? I mean, what’s left to say? From Millward Brown — and their survey of 300 digital marketing decision-makers….
“Digital held promise for brand marketers, but for all its promise, it has never delivered as a branding vehicle.”
Exactly half of the respondents either somewhat agreed (19%) or strongly agreed (31%) with that statement, with only 28% disagreeing to some extent. (The rest were neutral on the topic.)”
OK, I’ll say something. Maybe these survey respondents, um, “digital marketing decision-makers” need to get a new advertising / digital agency cause digital does B R A N D I N G … and other nice things like delivering lots of information, making friends, building mailing lists, putting brands in pockets, promoting and on.
Hey, its 2014 which is about 20 years since I ran my first banner ad (20!) yet a “few digital marketers” still don’t get “digital?’
Go get ’em agency folks.
