A few months ago I bumped into the r/Advertisingschool on Reddit. I’m like = this is a cool, smart, and free online advertising school. All of this, especially smart, being a good thing for the vast majority of advertising agencies who do not do any employee training – a thing from the higher-margin past.
Not to get too far into the old days. but, when I started in the business at my mega New York agency, I, along with my cohort group, had weekly training sessions. We covered how to communicate with clients, how to be strategic geniuses, how to write creative and media briefs, and how to present.
Those were the old days. Days before agencies curtailed training. Now with r/advertisingschool y’all got… Imagine… A free, smart set of courses that even an “I know it all” veteran can learn from. For example, watch the Digital / Social course on YouTube – its below.
Just Do It
I urge you: agency owners; employees from all groups and your “I wanna work in advertising” types to peruse and watch the sessions. Try one on for size. Here is the school’s description:
r/Advertising School is a free portfolio school hosted in Reddit’s r/Advertising community.
The 12-week program features courses from industry professionals alongside real assignments to promote diversity in the ad industry.
Yes, a course. BUT, BUT… you can watch the advertising school course videos at your own speed when you want.
Hey, just go here and check the videos out.
The courses include:
- Strategy Account
- Media Planning
- Brand building
Watch the Digital/Social video as an appetizer… it gets cooking at about the 4:30 minute mark. I have been using and social media thangs since 1995, yes, true. I learned from this one.