I mean grab them. Excite them. Hold them. Sell them.
An approach that I considered over and over was to have a stand-up comedian do one or more video sets about advertising issues, the issues that our agency would solve plus toss in some self-deprecating agency humor. The key here was to immediately capture home page attention, look different and find a way to deliver our sales pitch via laughs. For some reason, I never made the decision to go this route and I kinda regret at least testing it.
A new liquor company looking for marketing help approached me last week. As I was starting to think through their objectives, product line and target market opportunities, I began a search for what is currently considered smart liquor advertising. One of my advertising agency clients pointed me to the Deadpool actor Ryan Reynold’s Aviation Gin. I’ll get back to him in a minute. Read More