A Sweet Claude AI Prompt For Marketing Agency Business Development
Yikes, so many prompts. This AI prompt for marketing agency business development works hard.
I asked Claude AI to build me a persona for a future pharmaceutical client. This is an example of how to get to “Know” your future marketing client. Use it to build out your business development path.
The Claude AI Prompt
“Build me a persona of a marketing director of a midsized global pharmaceutical company who is responsible for breaking through the clutter of healthcare marketing in the digital marketing world. List their hopes and dreams and concerns plus emotional triggers that help them and decision-making criteria for their choosing a marketing services company.”
Claude AI’s Marketing Director Response
Here is a persona for a marketing director of a midsized global pharmaceutical company responsible for breaking through the digital marketing clutter in healthcare:
Name: Jessica Anderson Age: 42 Job Title: Global Digital Marketing Director
Background: Jessica has been in the healthcare/pharma marketing world for over 15 years. She started out in product marketing roles at major pharmaceutical companies before transitioning to digital marketing leadership positions at midsized firms. Her current company is a $2 billion global pharmaceutical company that develops treatments for autoimmune diseases, cancer, and rare disorders.
Responsibilities: Overseeing all digital marketing initiatives globally including website, social media, digital advertising, virtual events/webinars, email marketing and marketing automation. Her team is responsible for generating leads, nurturing prospects, and supporting product launches through digital channels.
Hopes & Dreams:
- Make her company’s brand a recognized leader in certain therapeutic areas through breakthrough digital marketing
- Drive substantial lead generation and revenue growth through innovative digital campaigns
- Advance her career to the VP/CMO level by demonstrating clear digital marketing ROI
Concerns:
- Breaking through the immense clutter and noise in the digital healthcare marketing landscape
- Overcoming challenges with regulations, compliance, and privacy restrictions
- Gaining enough budget and resources to execute digital marketing at a high level
- Having the right talent, skills and expertise on her team
Emotional Triggers:
- Frustration with agencies that don’t truly understand healthcare’s unique challenges
- Excitement when seeing creative, bold and cutting-edge digital campaigns
- Motivation to beat the competition and be seen as a marketing innovator
- Anxiety about making costly mistakes that could risk brand reputation
Decision Criteria for Choosing a Marketing Services Company:
- Specialization and deep expertise in healthcare/pharma digital marketing
- A track record of developing highly creative and effective digital campaigns
- Robust capabilities across all key digital channels (web, social, advertising, etc.)
- Strong competencies in data/analytics to measure and optimize performance
- Stellar client service, responsiveness and commitment to her business success
- Reasonable pricing/costs with demonstrated ROI
Jessica is looking for a digital marketing partner that can truly understand her company’s challenges and deliver breakthrough, results-driven digital campaigns that elevate brand awareness and drive revenue growth.
I like this one. Pass it on. LOL. Yup, I’ve got other ideas just for you. Right here…