Have fun in the Hamptons this weekend!
Insights
The Advertising Agency Pitch Playbook
The Levitan Pitch Playbook – The Tools
FYI: This Advertising Agency Pitch Playbook (a pitching toolset) supports my book on advertising agency presentations and pitching… The Levitan Pitch. Buy This Book. Win More Pitches. It is the definitive ‘How To’ book on advertising agency pitching & winning. Look up to the top of this page to get a free chapter or just go for it and buy it (for the price of a couple of lattes, you will win more new accounts).
Yogi.
“Baseball is ninety percent mental and the other half is physical.”
– Yogi Berra
I love this famous quote because Yankee Hall Of Famer Yogi Berra is so right. By the time you make it to the majors, i.e. the opportunity to pitch for a new client account that might change the direction and fortunes of your advertising agency, you’ve done some serious mental work, and now it’s time get the physical part right.
If you are smart and beautiful, you are probably holding a copy of my ‘mentally physical’ book and that’s how you got here.
OK. OK. Let’s get on with it. [Read more…] about The Advertising Agency Pitch Playbook
Social Media Insights For Advertising Agency New Business
Insight: Your B2B New Business Prospects Know You (Well)
There are very few first dates these days when it comes to B2B marketing and advertising agency new business. Your clients are finding you on your website and social media, especially LinkedIn, where they are perusing your profile. And, they are making buying decisions without you ever knowing that they are looking.
It is imperative that you manage this process. You have to be proactive and start selling way ahead of getting a phone call. This is a call that you won’t get if you don’t work hard at that pre-sale. One thing I often tell my agency clients is get that video of the agency people and your services up on your site right now. My video is right here.
Looking and sounding like every advertising agency in your consideration set will not get you considered.
[Read more…] about Social Media Insights For Advertising Agency New Business
Finally: “Drone – vertising” –> How Did we Live Without This?
Drone-vertising
Is this real? Russia’s first drone advertising campaign for ‘Wokker’, using drones to promote its show off the fast food.
The agency? Hungry Boys.
And, I thought that elevator advertising was just what the world needed.
All Advertising Agencies Look Alike
Bet you think that many advertising agencies look and act alike?
You are right.