Peter Levitan & Co.
The New Business of Advertising
Drone-vertising
Is this real? Russia’s first drone advertising campaign for ‘Wokker’, using drones to promote its show off the fast food.
The agency? Hungry Boys.
http://vimeo.com/101601058
And, I thought that elevator advertising was just what the world needed.
You are right.
![Boomercide Cover-Screen-size_d3[2] jpeg](https://peterlevitan.com/wp-content/uploads/2014/08/Boomercide-Cover-Screen-size_d32-jpeg.jpg)
Within hours of Robin William’s suicide, I had some incoming email from marketing friends that suggested that I should use the press attention to promote my 2012 book Boomercide: From Woodstock To Suicide. While this idea might have made sense from the very pure marketing perspective of leveraging the news, I chose not to synergize my book marketing with Robin’s death for the obvious reason that it would be rather crass. Even ugly. I couldn’t see going through a keyword analysis related to his suicide to increase page views.
Now that some time has passed (how quickly the press moves on) I think that I can discuss my book . And, in case you think I am still being crass, crass in today’s world means that I would be promoting my book on Twitter using a Robin-related hash tag. I’m not. [Read more…] about Boomercide aka Suicide
The brilliant LONDON Advertising thanked me for my support by doing this video using Wordeo. Check it out…
Apparently, I am the “ad man’s jock strap”. Just the kind of moniker that a London ad agency could grip.
(Call me if your ad agency needs a bit of a lift.)
Here’s my Advertising Week post on advertising agency videos. Does your agency have one?