Peter Levitan & Co.

The New Business of Advertising

New Business

61 Best Social Media Tools From Buffer

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I use Buffer to schedule and send out some of my Twitter, LinkedIn and Google+ thoughts and things like this very sweet list from Buffer.

Here is an example of Buzz Sumo, just one cool tool.

61 Best Social Media Tools for Small Business

Here is a link to the full list.

These 61 should provide hours of fun. I am a tool freak and I am looking forward to using a few of them to help market this blog and get the word out on the new book.

Oh, and you Ms. Agency person… use these to dazzle your clients and new business prospects. There are lots of insights to be had here. Just look left to get started.

2 Advertising Agency Facts

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Advertising Age reports that digital is now 35.3% of U.S. agency revenue. This is up 73% since 2009. In fact, digital revenue is the only growth area. Radio anyone?

Mobile ad spending is reported to be $44.8 billion in 2017. It was $4.4 billion in…. Ta Da: 2012.

So? Watcha gonna do?

How Advertising Agencies Publish On LinkedIn

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I’ve begun to test LinkedIn’s new content publishing platform. It allows all of us (the platform is currently rolling out) to publish long posts on LinkedIn — just like Mark Cuban. Importantly, your posts will be seen outside your own network. This is the big benefit. Here is LinkedIn’s announcement.

“Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare”

I posted two very short posts last week to see how the system works. The posts were simply repurposed content from this blog — easy! I can’t say that I am overwhelmed at the numbers but I like that I could track my stats immediately and that I amassed, well here are the stats as of yesterday (they are up another 12 as of this morning):

abc

My goal is to continue to test the publishing platform and to see how longer posts about broader subjects perform. I am sure that the art of headline writing will make a big difference.

Take away: even small agencies can now broadcast their brilliance to the entire Linkedin network.

Why Are Aren’t Advertising Agencies Using Pinterest?

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Pinterest just added Guided Search. It makes it easier to find pins and boards on the desktop and in the mobile world.

Pinterest is huge and they wanted to make it easier to find what their users are looking for (I’ll come back to why this matters to agencies in a second.) According to Mashable:

Part of what made the expanded search necessary is the total number of pins on the platform. Silbermann (Ben, the CEO) says that Pinterest users have created 750 million boards, and pinned more than 30 billion items. Those numbers have grown 50% in the last six months alone, he says.

OK, zillions of people search Pinterest. Some are your future clients. If so, why are two of the leading results for the term “advertising agencies” advertising agency new business consultants – Michael Gass and me? Shouldn’t it be advertising agencies or the huge networks like WPP or Publicis leading the way? What if a client thinks of using Pinterest to do an agency search? Hint: some are.

Take a look below. And, while you are at it, here is a link to my set of Pinterest posts.

Pinterest Works

Kill It On Twitter And Linkedin

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Twitter and LinkedIn form, along with this blog, the backbone of my inbound marketing program. Easily, 90% of my qualified leads (2-3 per week on average) come from my social media marketing. The other 10% come from speaking engagements and networking / referrals.

Kill It On LinkedIn

I just found the LinkedIn marketing expert Stephanie Sammons via her podcast interview on Social Media Examiner. In the podcast she discusses the marketing benefits of the fairly new LinkedIn publishing platform with the host Michael Stelzner. You can now publish on this platform to reach LinkedIn’s zillions of members. Cool right? Listen to the podcast and then check out Stephanie’s blog Build Online Influence. I could say more but, like me, you are probably ADHD so just do these two things.

Note: I am going to be publishing an in-depth overview of how advertising agencies should be using LinkedIn soon. Stay tuned or sign up for my weekly newsletter below to make sure you see it.

Kill It On Twitter

There are lots of tools to help you get the most out of Twitter. Just Google “Twitter tools” and you’ll see bushels.

StephSammons s profile Twitonomy

One of my favorites is Twitonomy. When you listen to the Social Media Examiner podcast, Michael will start with a quick overview of this great tool. To give you a very clear, visual look at its value, I did an analysis of Stephanie’s Twitter feed and include the full page to the left. Wow, this tool goes deep. Learn about it, play with it and then start to use it to help manage your Twitter expertise. I do and I recommend it to all of my advertising agency clients.

Now, go a bit south on this page and sign up for my newsletter…. thanks.