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New Business

Yes, You Can Write and Publish A Business Book in 6 Months

Peter · September 8, 2014 · Leave a Comment

You Can Write and Publish A Book in 6 Months – I Did It Twice

Here is a SlideShare presentation on how advertising agencies can write and publish a business-building book in 6 months. I know that this can be done. To-date, I have written two books and each took me about 6 months. Agencies with in-house writers and designers should be able to easily match me.

I wrote the presentation for HubSpot’s Inbound Conference. I’ll be giving it to an audience of advertising and marketing folks.

My main points are:

Books are a powerful marketing tool that builds credibility and enhances and supports branding. I’d like to think that this is what my new The Levitan Pitch. Buy This Book. Win More Pitches. will do for me.

  • Advertising and design agencies have all of the tools to write and design a book.
  • They (and you) have content multiplies that will help get the book written and out.
  • I suggest going all digital: publish a print-on-demand paperback (the quality of myAmazon printed books is amazing), an eBook and have a voice over friend do an audio book for all of those east and west coast commuters.

Yes, You Can Write and Publish A Business Book in 6 Months from Peter Levitan & Co.

Now that you’ve seen how to write the book, you might want to actually buy it.

Just go to Amazon and, well, buy it.

Do You Want To Win More Sales Pitches?

Peter · September 4, 2014 · Leave a Comment

Buy: The Levitan Pitch. Buy This Book. Win More Pitches.

Jim BookA $14.99 purchase on Amazon gets you 251 pages of insights and advice on pitching from my 30 years at Saatchi & Saatchi, 2 Internet start ups and owning my own agency.

You’ll get smart / funny writing; 30 of the latest tips on process, content, presentation prep; 12 funny ‘pitch mistake’ cartoons; 13 interviews with well-known business and presentation experts and 16 “how-to’s’ from agency search consultants. This last one  alone is worth the price.

OK Peter, enough sales talk. What is the real reason to buy the book?

You get to smile like the famous advertising agency executive at left who has already won 9 agency sales pitches since he bought the book yesterday.

This book pays for itself. He has made over $240,000. That’s a 17,142% ROI!

Don’t forget to sign up for my updates and the freebee that will change the course of your agency…. below.

 

The Advertising Agency Pitch Playbook

Peter · August 28, 2014 · 6 Comments

The Levitan Pitch Playbook – The Tools

FYI: This Advertising Agency Pitch Playbook (a pitching toolset) supports my book on advertising agency presentations and pitching…  The Levitan Pitch. Buy This Book. Win More Pitches. It is the definitive ‘How To’ book on advertising agency pitching & winning. Look up to the top of this page to get a free chapter or just go for it and buy it (for the price of a couple of lattes, you will win more new accounts).

Yogi.

“Baseball is ninety percent mental and the other half is physical.”

– Yogi Berra

I love this famous quote because Yankee Hall Of Famer Yogi Berra is so right. By the time you make it to the majors, i.e. the opportunity to pitch for a new client account that might change the direction and fortunes of your advertising agency, you’ve done some serious mental work, and now it’s time get the physical part right.

If you are smart and beautiful, you are probably holding a copy of my ‘mentally physical’ book and that’s how you got here.

OK. OK. Let’s get on with it. [Read more…] about The Advertising Agency Pitch Playbook

Social Media Insights For Advertising Agency New Business

Peter · August 25, 2014 · Leave a Comment

Insight: Your B2B New Business Prospects Know You (Well)

images maskedThere are very few first dates these days when it comes to B2B marketing and advertising agency new business. Your clients are finding you on your website and social media, especially LinkedIn, where they are perusing your profile. And, they are making buying decisions without you ever knowing that they are looking.

It is imperative that you manage this process. You have to be proactive and start selling way ahead of getting a phone call. This is a call that you won’t get if you don’t work hard at that pre-sale. One thing I often tell my agency clients is get that video of the agency people and your services up on your site right now. My video is right here.

Looking and sounding like every advertising agency in your consideration set will not get you considered.

[Read more…] about Social Media Insights For Advertising Agency New Business

All Advertising Agencies Look Alike

Peter · August 20, 2014 · Leave a Comment

Bet you think that many advertising agencies look and act alike?

You are right.

That’s good news for you.

[Read more…] about All Advertising Agencies Look Alike

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