Bet you think that many advertising agencies look and act alike?
You are right.
Marketing
Some Serious Nike Evolution
43 years of Nike sneaker (trainers) evolution. Who knew our feet needed this much rubber?
Levitan @ HubSpot’s Inbound 2014
Levitan, That’s Me, Will Be Speaking* @ HubSpot’s Inbound Conference
Join me and my very close friends Martha Stewart, Malcolm Gladwell and Guy Kawasaki at Inbound 2014 in sunny Boston this September…
* I will be speaking on how advertising agencies should think real hard about the value of writing a book. Ogilvy did it. M&C Saatchi did it. Jerry did it. Jon Steel did it. And, I wrote my soon to be released The Levitan Pitch. in only 6 months.
Should You Use Email Marketing For Ad Agency New Business?
As a bit of background, I have been using email as a marketing tool since 1995 when I launched my first news website New Jersey Online. NJO had very active reader forums, no, we did not call that social media then, but it was. To support our social media program we also collected email addresses and used Mercury Mail, an early player in the email space, to deliver targeted emails to our large NY Metro audience.
Today, email is a part of everyone’s online life, it is the most used digital tool, and as marketers, it is, or should be, a key element of all of our business development marketing programs. But, it isn’t.
Should You Use Email Marketing For Ad Agency New Business?
Answer #1
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Are You Addicted To Technology?
Check out this chart on our addiction to technology from eMarketer. Me… um, well, ah, I’ll be reading my copy of War And Peace and hugging my kids.
According to eMarketer:
“July 2014 research found that 60% of US internet users were almost always connected. Fully 43% never unplugged from all personal technology, such as audio players, ereaders, laptops and computers, mobile phones, tablets, and TV, and 17% only took a break a few times a year. Surprisingly, 20% of respondents did manage to unplug daily.”