Another grand slam for Nike and Portland’s Wieden+Kennedy. This time its for my real home town Yankee’s Derek Jeter. This might be the only thing that will make most New Yorkers cry.
https://www.youtube.com/watch?v=X03_bNuihLU
Marketing
Pitching New Business With Diagrams (Visual Works)
I just came across this SlideShare presentation from Kevin Duncan which is based on his new book The Diagrams Book.
Its a great guide for agency new business (and even existing) client pitches. Clients like things like triangles.
[slideshare id=15986606&doc=diagramsbookforslideshare-130114072259-phpapp02]Mesmerizing From Google Trends
Seen Google Trend’s real time look at the global search ecosystem? Sports, music, celebs – rule search in USA. Search other countries to see what excites them. Very cool.
Go here and click where you see the arrow.
I Wanted To Like Grip – But No KISS
I friend sent me to the funny infographic “The Anatomy of An Agency” from Canada’s Grip Limited. It’s at the bottom of this post. The infographic nails advertising agency culture and, based on the number of comments, got well distributed making it a much higher trafficked post that the great majority of agency blog posts. Most of them appear written for the agency itself or their close friends.
OK, nice job so far. I even like the blog’s editorial content in general.
OK, a good first impression so I go to the agency home page (not that easy to get to cause there isn’t a direct link.) That’s where things go horribly wrong. The Grip website is simply too wildly dizzying. Panel after panel. Here are two views of the site. The second view collapses all of the panels.
And, maybe this will work better for you than me… I can’t get the site to scroll up and down and I tried two different browsers.
My point: please do not build websites that make lives more difficult. Keep It Simple Stupid.
This one is one of the most difficult to use ad agency websites I’ve ever experienced. I am sure that there are clients that will get past the design to the really great advertising, thought leadership and cool personality. But, I couldn’t.
Now for the infographic:
Magazines & Advertising Agencies Are Doing Marijuana
A friend recently gave me two copies of Northwest Leaf, the Pacific Northwest’s leading medical marijuana magazine. Get this: four-year-old Northwest Leaf ‘s May 2014 issue is 104 pages of jam-packed original content and … an unbelievable amount of marijuana industry advertising. Its monthly circulation is 30,000. Check out the issue here.
Should Magazines Be Doing Marijuana?
Should they? Well, you are some of the last people that I have tell that the print publication industry’s circulation and advertising are in steep decline. The FIPP World Magazine Trends 2013-14 chart (sorry about the fuzziness) shows what the future has in store for the print industry. Clearly no big news here.
The big(ist) news for me is that that the marijuana industry is driving the fast-paced growth of a local publication in a state where one of its major daily newspapers shut down a couple of years ago. There is so much interest in this new advertising category that the publisher of Northwest Leaf will be launching Oregon Leaf in July. How many print publishers are launching new publications in these digital times? Not too many.
Should Advertising Agencies Be Doing Marijuana?
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