Peter Levitan & Co.

The New Business of Advertising

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Why I Guest Post On Agency Post

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Guest Post On Agency Post For Fun and Profit

34-POST-122-11087-P700A post on today’s Agency Post blog got me thinking about the value of guest posting for ad agency new business. In fact, I’ve written on this subject before.

Here: 2 New Levitan Guest Posts on Agency Post and Advertising Week

And, here: Thanks To HubSpot, Ad Contrarian & Advertising Week

Once again, my relationship with Agency Post nets me awareness via my posts to their large and growing audience. Here is a post from Agency Post that includes a quote and shoutout from them about me. This one is about why I think that advertising agencies should write books. Here’s the paragraph:

“Advertising agencies should seriously consider writing books for four reasons: the credibility factor, to stand out because their competition isn’t, the physical nature of books (yes, physical objects are a good thing), and agencies have all of the elements to make it happen –something to say, writers, art directors, and the digital marketing chops to drive awareness,” said Peter Levitan, the author of The Levitan Pitch who spoke at the 2014 INBOUND conference on how agencies can write a book in six months.  

Check out the whole post. –> The Path to New Business? 20 Agencies That Have Published a Book

The post provides a sweet list of ad agency books.

81nOJWKHyFLNote that one of the best agency books is inadvertently missing from the list. I heartedly recommend that you read Mitch Joel’s  Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. Mitch is President of Canada’s ad agency Twist Image and one the all time leaders in leveraging social media for the agency’s awareness and thought leadership via his blog, podcast and books. This is one prolific dude.

OK, one more guest post: Here is my take on writing advertising agency books via an interview with Beau Fraser, president of the agency The Gate Worldwide. Should Your Advertising Agency Write A Book? (FYI: Beau’s book is mentioned in today’s Agency Post article.)

The New Business Bottom Line:

Agencies that put themselves out in the social universe drive agency awareness and targeted inbound traffic to their messaging.

My advice that I give to all of my agency clients is to write strategic blogs (blogs written for their target markets and not other agencies) / post on other blogs for awareness  / post on Twitter / publish on LinkedIn / play with Facebook / consider Pinterest and Instagram (if you are up for that) / write books (or zines if you want to get out fast) / put your thoughts up on SlideShare / speak at conferences and use the world of social media tools to learn about your potential clients and what your agency competition is doing in the social space.

All it takes is a smart business development and social media plan and a bias for action. Oh, and my help to get this done in early 2015. How? Take me up on my Vito Corleone offer.

 

What More Can You Say? Media Planning Is Mind Numbing.

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When I started in advertising we only had radio, print and outdoor advertising.

Ha. Just kidding. We also had 3 network television choices, some local channels and the birth of cable. Media planning was rather easy.

Today? Um, lots of stuff. So, Mr. and Ms. advertising, design, and digital agencies… this is what is what your potential clients are dealing with. They are worried and confused, help them out.

For even more, visit Scott Brinker right here.

 

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Oh, Did you buy my book yet?

Advertising Clients Want More Digital And Social Media: Surprised?

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What Do Advertising Clients Want? No Surprise… Digital and Social Media Marketing.

Advertising / design / digital / social and PR agencies need to spend more time thinking through what the world of 2015 clients say they want. Here are some of the findings from Ciceron’s nice infographic — CMO’s 2015 Digital Priorities.

  • CMO’s say that they will increase their digital marketing budgets by 10.8%
  • Social media will represent 21.4% of total marketing spend in the next 5 years.
  • 95% really dig content marketing.
  • Analytical skills will grow in importance.
  • 87% say that social media is the most engaging. However, CMO’s say that social media is often poorly integrated into overall marketing programs.

What should your agency takeaway from this? I’d sure offer….

More digital. But, consider how you are going to express this. Today “all agencies” offer digital. Just saying “digital” is no longer enough.

More social. This is another area where you will need to find a way to look and sound like you have a secret sauce that the agencies down the street don’t have or can’t express.

More tracking / analytical skills. Clients need help in determining what platforms and program deliver results. If you can deliver on this need, you are golden.

Strategy. All of the above will come from sound strategic thinking. As usual, strategy rules.

The CMO’s 2015 Digital Priorities Infographic Social Media Today

 

Laugh, Cry, Drink…. It’s Time For Portland’s Roseys Advertising Awards

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It’s True. Portland Advertising / Digital / Etc. Agencies That Win Roseys Awards Win More Clients.

Many clients need the reinforcement of knowing that an agency has won creative awards . Hey, it is hard to tell what’s a great agency and what isn’t. Winning awards helps. So, go out and win some 2014 Roseys —– and win some new clients.

Enter / book a table for your agency HERE.

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