Tag Archives: advertising

Inbound Marketing Works

Inbound Marketing Delivers Inbound New Business OK, not big news here: inbound marketing works. But, in the interest of sharing, I’d just like to say it works for me big time and how it does that. A couple of weeks ago I sensed that the number of high-octane inbound inquiries was falling off. I usually […]

The Best Advertising Ever

Volkswagen: The Best Advertising Ever. Period. Best advertising ever? OK, one of the best advertising campaigns – ever. No question. This legendary campaign from the Mad Men days and Doyle Dane Bernbach was, well, fucking brilliant. Great strategy, lean approach, super fine copy (read it oh ye content writers), art direction and photography. These ads were […]

Smarter Advertising Agency Business Development

How To Build A Better, Smarter Advertising Agency Business Development Program WARNING: This is a long blog post about how to build a better, smarter advertising agency. Actually, this is Part One of an even longer post. It is a looong post for a couple of reasons. This is a transcript of a 40-minute interview […]

Nike Made Me Sell My Advertising Agency

How Nike’s Shortsightedness Helped Me Sell My Advertising Agency. I talk to agency owners a couple of times a month about their plans (hopes, that is) for selling their advertising agency sooner or later. Some are young and are being smart about how to create value for a future sale and some are simply ready […]

Nootropics, Brain Food For Advertising

Nootropics And Advertising Remember the movie Limitless and the little clear pill NZT that turned Bradley Cooper into a raging genius? He had entered the new world of nootropics. Read on. Today is Day One of my Nootrobox test. My “NZT” test. Nootrobox is a nootropics or “smart drugs” company. I hear you saying, “Nootropics?” Here’s […]