Category Archives: Smart Agencies

Show And Tell Works

I Use Show And Tell To Massage Brains OK, what the hell does Show and Tell mean? One of the sections of the customized marketing & sales plan that I write for my clients includes a look at a range of agencies based on their positioning and sales proposition. I call these agencies Benchmark Agencies and […]

Tom Peters And Your Search For Excellence

Listen To Tom Peters Way back in 1982, I read Tom Peters and Robert Waterman’s “In Search of Excellence: Lessons from America’s Best-Run Companies.” While this may sound a bit over-the-top silly – it changed my perspective on business. From the Book’s Amazon blurb: The “Greatest Business Book of All Time” (Bloomsbury UK), In Search of […]

Pitch Consultants Advice For Advertising Agencies

 Advice For Advertising Agencies That Want to Win A chunk of my book on how to win more advertising agency pitches included interviews with industry playas. These folks were agency owners, 4A’s execs, search and pitch consultants, procurement decision makers and legal experts. Many readers found these interviews to be invaluable in helping to craft […]

Frozen Emails And Business Development

How Not To Freeze Your Business Development Emails I’m not a big fan of cold calls, cold emails, or cold anything (a key reason I live in Mexico.) However, in the land of lead generation, there are times when a cold “Hi There” email might simply be the only option. Or, better yet, a smart […]

3 Thoughts On Advertising

3, OK, 4 Thoughts On Advertising Here are some thoughts on advertising driven by three recent reads. What If There Was No Advertising? Imagine a world where all advertising was erased from the environment. That means no more urinal or bathroom stall ads; no more behavioral retargeting; movies and tv shows without commercials (oh, that’s […]