Category Archives: Smart Agencies

Does Your Ad Agency Get Its Marketing Right?

Getting It Right  Here’s a look at some agencies that get their business development marketing right care of a request from Todd Foutz of Virgina’s NDP agency.He asked me if I could point to advertising agencies that looked like they had their business development act together. This post attempts to answer Todd’s question via some […]

Smart Marketing

Smart Marketing Is A Good Thing Our Goal = Run Smart Marketing. If you were an advertising agency client of mine in 2017, we would have sharpened your positioning; created a plan to deliver brand-building thinking via a content program and then wrapped all that in a marketing plan led by the critically important objective […]

2017 Advertising Predictions

The Art Of Advertising: 2017 Advertising Predictions Huh, 2017 advertising predictions? No, I am not one year behind. This is just a redirect of a post I wrote in early 2017 about, yup, my predictions for 2017. I wanted to share it with you simply to show where my thinking was one year ago. So, […]

Giving to win: Strategic Philanthropy and Advertising Agency Smiles

Strategic Philanthropy Way back in 2013, I wrote about advertising agencies and philanthropy. I haven’t changed my mind… Intelligent giving, or better, strategic philanthropy, is a smart move for you and your clients. I urge you to read my earlier post. Since its the holiday season, I thought that your agency might want to consider giving to […]

How To Win Advertising Awards Like LONDON Advertising @ The Drum Awards

LONDON Advertising Kills The Drum Awards Plus An Interview With LONDON’s CEO To Help Your Agency Win Too Imagine an advertising agency that has a stand out, highly competitive  brand positioning (“One Brilliant Idea”); owns the name of its home city; beats much larger international agencies in pitches for global accounts; makes lovely and impossible […]