An Advertising Agency Christmas Video That… …Is actually entertaining. In this case, no surprise, it’s from Toronto’s Zulo Alpha Kilo. “The holidays are a time for forgiveness. And what better way to ask for forgiveness than with Dmitri the Apology Dog from Zulu Alpha Kilo.” Hard to go wrong with a talking dog.
Category Archives: Smart Agencies
OK, Let the Advertising Agency Holiday Card Thing Start When I ran my agency I avoided the oh-too-obvious XMAS client dance / gift/ celebration by waiting just a bit to send out engraved bottles of red wine that ushered in the New Year. Thought we’d get past the XMAS rushhhhhh and clutter. Below is my […]
My Business Development Trick Interview I have a business development trick I use when working with my ad agency clients. It’s my easiest and yet most beneficial trick. After some highly intelligent blabbing, I point “my” agencies to a set of benchmark agencies that are directly relevant to my customized business development plan recommendations. These benchmark […]
Process = Advertising Agency Profitability Warning: While not as sexy as a new SnapChat advertising plan, this process-oriented 3,500-word post is all about advertising agency profitability. OK, OK, as an ex-agency CEO, I will admit that profitability is rather sexy. $$$$ A bit of background. When I worked at Saatchi & Saatchi one of the accounts […]
The “Special” Ad Agency Wins I’ve written about the need for creating ad agency differentiation if an agency wants to excite and win new clients… (I know, I know, you know that I know that you know how important having an agency positioning that stands out is.) But, most agencies do not seek a high degree of […]