Category Archives: Ad Agency CEO

Listen To A HubSpot Advertising Agency Expert

I’d Never Say I Am An Advertising Agency Expert. But HubSpot Says I Am. So, who am I to argue with the ‘expert’ thing? I am doing a session for HubSpot’s Agency Expert series on: June 14 at 11 AM ET that’s 4 PM GMT. My online presentation is: The Pitch: Present Smarter To Win More […]

The Art Of Personal Branding

A How To – Personal Branding Is A Fine Art Warning, it will take you close to 500 words to actually get to my main point about the art of personal branding and a great example of How To. So, if you want, skip ahead. However, if you need a bit of branding history, don’t […]

How To Own A Brand Positioning

Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]

Ad Agency Business Development Trick

My Business Development Trick Interview I have a business development trick I use when working with my ad agency clients. It’s my easiest and yet most beneficial trick. After some highly intelligent blabbing, I point “my” agencies to a set of benchmark agencies that are directly relevant to my customized business development plan recommendations. These benchmark […]

Gary Vaynerchuck And His ANA Advertising Rant

Gary Vaynerchuck Tells It Like It Is I have written about Gary Vaynerchuck and his take on advertising and the industry twice before. Both positive and negative. Gary Vaynerchuck Is Full Of Shit Gary Vaynerchuck: Old School Advertising Agency CEO Today, I’d like to respond to his ‘rant’ (according to Advertising Age) on the advertising […]