Category Archives: Ad Agency CEO

The Secrets of Advertising Agency Business Development

The Not So Secrets of Advertising Agency Business Development You think that advertising agency business development is hard? Try getting on stage on Ed Sullivan or Carnegie Hall. OK, so how do you get to Carnegie Hall? Well, you know the answer: Practice,  Practice, Practice. The 10,000-Hour Rule Here is a definition from Wikipedia of the […]

The Art Of Personal Branding

A How To – Personal Branding Is A Fine Art Warning, it will take you close to 500 words to actually get to my main point about the art of personal branding and a great example of How To. So, if you want, skip ahead. However, if you need a bit of branding history, don’t […]

How To Own A Brand Positioning

Ah, The Brand Positioning – How Are You Going To Own Yours? All of the medium to small advertising, PR, design and digital agencies I work with (even network agencies) are by nature, challenger brands. As in, they are not R/GA or Droga 5 or 72andSunny or today’s hottest – pick your current digital-flavor-of-the-month specialist. I’m sure […]

Ad Agency Business Development Trick

My Business Development Trick Interview I have a business development trick I use when working with my ad agency clients. It’s my easiest and yet most beneficial trick. After some highly intelligent blabbing, I point “my” agencies to a set of benchmark agencies that are directly relevant to my customized business development plan recommendations. These benchmark […]

Gary Vaynerchuck And His ANA Advertising Rant

Gary Vaynerchuck Tells It Like It Is I have written about Gary Vaynerchuck and his take on advertising and the industry twice before. Both positive and negative. Gary Vaynerchuck Is Full Of Shit Gary Vaynerchuck: Old School Advertising Agency CEO Today, I’d like to respond to his ‘rant’ (according to Advertising Age) on the advertising […]