Category Archives: Ad Agency CEO

Cures For Poor Advertising Agency Profits

Cures For Poor Advertising Agency Profits I work to provide cures for low advertising agency profits. That is my specialty. I do not get many calls from super successful, as in high-margin agencies unless they are very very hungry to expand.  I LOVE those call from the relentless. Here Is A Key Question Within the […]

Is Saying Fck (You Know What I Mean) Cool?

Can you say ‘fck’ in your B2B marketing? (Before I start, a side note… I originally had the URL: www.peterlevitan.com/issayingfuckcool  I now know that Google does not like the word Fuck – so I took out the “U” from any Google heat seeking search missile.) We’ll see if this post gets indexed now. See at […]

Amsterdam Is Fun

KesselsKramer Makes Amsterdam Fun Yeah, you know Amsterdam is fun. I’ve just had that confirmed: spring weather; the gorgeous canals; tall blondes; really fine design; marijuana is legal (but, I am from Portland so who cares.) And the two best photography museums I’ve been to. Foam and Huis Marseilles. I’ll put links to them at the bottom. Getting to […]

Tom Peters And Your Search For Excellence

Listen To Tom Peters Way back in 1982, I read Tom Peters and Robert Waterman’s “In Search of Excellence: Lessons from America’s Best-Run Companies.” While this may sound a bit over-the-top silly – it changed my perspective on business. From the Book’s Amazon blurb: The “Greatest Business Book of All Time” (Bloomsbury UK), In Search of […]

Will You Sell Your Advertising Agency?

The Big Question: Will You Sell Your Advertising Agency? Will you be able to sell your advertising agency someday? The simple answer… probably not. That said, see below for two Portland “advertising” agencies that just got bought. I Know You Want It Most of the advertising agencies I talk with want to get bought – sooner or later. Who […]