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HubSpot, Inbound Marketing & Pinterest

June 7, 2013 By Peter Leave a Comment

Only a small fraction of advertising agencies have taped into the power of Pinterest marketing to increase the reach of their business development efforts. More should. To help the advertising world (magnanimous, yes?) I’ve written about the power of Pinterest as an advertising agency business development tool in the past.

HubSpot & Inbound Marketing & Pinterest

HubSpot  hubspot  on PinterestI was on the HubSpot site today looking for a blog post (Three Ways Foundering Agencies Find Growth) from Agency Post’s Jami Oetting that quoted me – I’ve been getting traffic off the mention –  and I stumbled on HubSpot’s Pinterest site. Its a big deep one. The HubSpot folks, who are clearly dedicated to the power of inbound marketing, do an excellent job of using Pinterest for the distribution of information and as a branding device. I suggest that you take a look at how they are using the site to support their business development program.

The fast, easy to use, visual nature of the site really helps to search for and find some of the tons of social media content that the HubSpot team produces. I think that Pinterest makes it much easier to find what you are looking for and also helps to stumble on the unexpected. Here are some of my favorites:

WonderfulWebinars (especially those of Dan Zarrella and Rand Fishkin)

Marketing Data

Promotion for their INBOUND Conference (including a promotional video that includes Cyndi Lauper)

And…. a review of some smart marketing campaigns (some great charts that you could steal)

The use of Pinterest for business is booming. There are some good ideas here. If your at all flummoxed about Pinterest, give me a shout. Note: This is my Pinterest-based advertising agency directory — are you in it?

Ogilvy, Pinterest and Ad Agency New Business

June 1, 2013 By Peter Leave a Comment

ogilvy on pinterestTake a look at how Ogilvy is using Pinterest as a new business tool and as a rich information resource for their global employees. They have over 110 boards, 1,000 pins and over 8,000 followers.

Sure, Ogilvy has cadres of workers to pin the globe but someone in management is clearly committed to this new (OK, relatively new) and massively growing social media platform. This site looks like it has more infographics than, well, who knows. It’s a great infographic resource and they add to it every week.

I use Pinterest as a business development tool as well – it delivers traffic to this very blog. To gain a footprint on Pinterest and to target folks like you, I built the Pinterest advertising agency directory.

Do you need some help in deciding if Pinterest is a good tool for your agency’s new business program? Here is my post:

10 Reasons To Use Pinterest For Advertising Agency New Business

Pinterest: How to Drive More Traffic to Your Site With Pinterest

April 26, 2013 By Peter

Pinterest works for my marketing. It should work for you. My best advice… get in early. It is still early with only 10 -15% male usage.

Social media marketing podcast 38, in this episode Melanie Duncan shares why marketers should use Pinterest to help drive more traffic to their website and increase sales.

Read more from the source: socialmediaexaminer.com

And, take a look at my Pinterest Advertising Agency Directory (Is your agency missing?)

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