Peter Levitan & Co.
The New Business of Advertising
I’ve been surprised at how few advertising agencies use Twitter’s Vine for agency promotion. What gives? It fits in well… ad guys have smart phones, have ADD which works for Vine’s 6 second videos and the ECD’s all want to be movie directors.
While a lot of brands have Vine accounts, a relatively small percentage of them have been using them particularly effectively, if at all. Here are 5 brands that have made an effort; attempting to d…
Read more from the source: theawsc.com
I went to the Portland’s Demolicious last week. There was a room full of digerati (do we still use that term), five tech companies that were each given 5 minutes to pitch their business ideas and four more that were given a fast-paced 1-minute to pitch their ideas. It worked great: beer + smart people + a nice room-buzz.
Go to the website to see the winner GlobeSherpa, a public transportation mobile app that’s now in action here in Portland.
Personally, I was most dazzled by the app Show Of Hands, one of the 1-minute presenters. From their Website…
We collect (anonymously) and share (transparently) public opinion. Every single day.
Show of Hands was launched in 2009 as a free iPhone app with the goal of asking simple questions that can lead to mind-blowing insights. We allow users to sign-up anonymously using their mobile phones, and vote on a few poll questions each day. Poll topics are kept diverse – variety is the spice of life! Along with their opinions on these poll topics, we collect optional demographic information from our users – and this info is what really powers the fun. After voting on each poll question, every user can see the full real-time poll results, displayed geographically or by a variety of demographic filters including gender, age, income, and political party. Users can also comment on each question, which can lead to some of the more intelligent (sometimes) and humorous (often) discussion forums on the internet. 20 million votes later, we are just getting started.
I spoke with Tony Bacos, Show Of Hands’ leader today and asked if the advertising world had discovered his app. I hate to say this, but, P&G has found him but it dosen’t look like the advertising agency world has. Why not? And, why weren’t there any agency folks at the event? As I have written (ranted) before…. Why aren’t more agency people curious?
I have a few more opinions and advice for the advertising world.
Wieden+Kennedy (like who else) launches new TV for Facebook Home. As usual, a sweet TV spot. But, am I the only person that does not need to be digitally connected to all of my friends all of the time? I guess it dosen’t matter when you are starting with a user base of 1.06 monthly users.
The social network is using a combination of ads on its own site and TV commercials to pitch its new Facebook Home software.
Read more from the source: allthingsd.com
An idea… all ad agency CEO’s should learn how to place a Google Ad, Facebook Ad and build a smart phone app. It’s time for them to step up to understanding the digital world before it eats them.
Whether you’re building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way…
Read more from the source: creativebloq.com
Here is a multi-year chart on advertising jobs from Indeed‘s charting tool (its an instructive playful tool)…
” Indeed is the #1 job site worldwide, with over 100 million unique visitors per month. Indeed is available in more than 50 countries and 26 languages, covering 94% of global GDP.”
I’d say the advertising chart tells an “interesting” story. But to add some deeper perspective, take a look at the next chart on mobile job growth…
“”HTML5” is the #1 job trend – the fastest growing keyword found in online job postings – ahead of “MongoDB” in second place and “iOS” in third place.”
